NPO Expands Streaming Operations for London Olympics Coverage and More with Digital Rapids Encoders

PASSFIELD, England, July 12, 2012 /PRNewswire/ -- Digital Rapids – the trusted provider of innovative media transformation and workflow solutions for bringing video to wider audiences – and Nederlandse Publieke Omroep (NPO) – the Netherlands Public Broadcasting system – announced today that NPO has expanded their streaming operations with the purchase of 10 dual-channel Digital Rapids encoding systems. The new encoders complement NPO's existing deployment of Digital Rapids solutions, and have been added in support of streaming projects including this year's European football championships, Tour de France cycling and NPO broadcaster Nederlandse Omroep Stichting's (NOS) online and mobile coverage of the 2012 London Olympic Games.

The Digital Rapids systems are in constant, full-time operation at NPO, encoding live source video feeds of the three Dutch public broadcasting channels as well as dedicated event and theme channels. The encoders' flexible format support is a key benefit for NPO as they migrate from traditional streaming protocols to HTTP-based adaptive streaming while bringing their content to devices from desktop computers to tablets and mobile phones.

"The reliability and resilience of Digital Rapids' encoders allow us to run our operations 24/7 without interruptions, while their quality, deep configurability and format flexibility are also significant advantages," said Jeroen Mol, Manager at NPO ICT 3, NPO's internal service provider organization for networking, Internet hosting, application support and streaming services. "Digital Rapids is the only supplier who met our requirements, and their solutions are also very cost-efficient. We have relied on Digital Rapids solutions as our encoding platform for many major, high-profile events, and look forward to continuing to do so in the future."

"We're thrilled that NPO is expanding their use of our encoding systems, and that they will again be using them to power NOS' online coverage of the London Olympic Games and other premium sporting events," said Clive Vickery, Managing Director, EMEA and Asia at Digital Rapids. "Our solutions continue to deliver the outstanding quality and reliability that media organizations require to bring superior multi-platform experiences to their audiences, with the flexibility that enables our customers to adapt to the evolving technical and business requirements of the multi-screen media landscape."

Digital Rapids encoders provide superior quality, outstanding reliability and flexible, multi-screen output format support for audience-expanding live and on-demand viewing experiences. Powering applications from online and mobile video to over-the-top (OTT) services and IPTV, Digital Rapids encoders' rich output capabilities and adaptive streaming support are ideal for capitalising on today's lucrative multi-screen content distribution opportunities, enabling content and rights owners to reach viewers on devices from tablets and mobile phones to game consoles, PCs and 'smart' TVs.

For more information about Digital Rapids, please visit www.digitalrapids.com.

About Digital Rapids Corporation– Digital Rapids provides market-leading content transformation and workflow solutions that empower the world's leading media organizations to reach wider audiences more efficiently, more effectively and more profitably. Recipients of more than two dozen prestigious awards for company and product excellence, Digital Rapids combines innovative technology with proven expertise and visionary insight to help our customers expand their audiences, increase their revenues, and reduce their costs. Digital Rapids Corporation (www.digitalrapids.com) is headquartered in Ontario, Canada with offices in the United States, the United Kingdom, Hong Kong, Australia and Argentina.

Copyright 2012 Digital Rapids Corporation. All rights reserved. Digital Rapids and the Digital Rapids logo are trademarks or registered trademarks of Digital Rapids Corporation. All other trademarks are the property of their respective holders. Features, pricing, availability and specifications are subject to change without notice.

SOURCE Digital Rapids Corporation