CARLSBAD, Calif., Dec. 1, 2010 /PRNewswire/ -- NTN Buzztime, Inc. (NYSE Amex: NTN), a leading venue-based interactive restaurant and bar entertainment network, announces they have signed promotional partnership agreements with several leading top-tier global brands. These leading companies, looking for unique out-of-home messaging solutions to target the hard-to-reach and highly sought after 18-34 year old demographic, selected Buzztime to promote their brands through multi-layered marketing programs designed to increase consumer awareness and spending.
For the fall of 2010, Buzztime designed a customizable program for a leading brewer to reach their much desired demographic of 21-34 year olds emphasizing highly targeted, interactive on-screen messaging, trivia games and hosted live trivia events.
The company's recent agreements with VH1 and Activision cost-effectively tied their promotional campaigns to customized Buzztime Trendalicious Trivia games, 15-question countdown-style games featuring cutting-edge pop culture trivia.
Buzztime developed regionalized, mini-trivia network games, social media and on-site competitions for Live Nation to promote tours in specific markets. During these targeted promotions, Buzztime players interact with tour-specific on-screen advertising campaigns which provide tour visibility and awareness.
Buzztime employs its network of approximately 4,000 bars and restaurants to strategically reach targeted audiences in a unique way. Additionally, Buzztime engages more than 1,400,000 players who participate in 50,000,000 bar trivia, cards and sports games each year on its network.
"Through more than 25 years of experience spent honing our products and developing a long list of best practices, Buzztime has positioned itself to bring added value to our partners that they wouldn't be able to create on their own," said NTN Buzztime CEO, Michael J. Bush. "With these collaborations, we have helped build brand awareness and loyalty for their products among young people who are readily reached and engaged by Buzztime's nationwide network of bars and restaurants. It also allows us to offer Buzztime players valuable branded related specials, prizing and interactive restaurant and bar game experiences."
Buzztime provides clients with branded sports and interactive bar games that align with the brands' marketing campaigns; live hosted trivia tournaments throughout the United States; and direct-to-consumer marketing initiatives through Buzztime's social networking and e-mail marketing campaigns.
NTN Buzztime, Inc. (NYSE Amex: NTN) is one of the most popular interactive bar and restaurant entertainment networks. Trusted for over 25 years by restaurant, bar and pub owners, Buzztime develops trivia, card and sports games and broadcasts them on the Buzztime Network to 4,000 locations throughout North America. More than 1,400,000 registered players use a blue Playmaker or their Apple iPhone® to compete in more than 4 million games each month. Players spread the word and invite friends and family to their favorite Buzztime location to enjoy an evening of fun and competition or unwind from a hectic day. Buzztime ups the fun factor – turning visitors into regulars and attracting new players every day of the week. For the most up-to-date information on NTN Buzztime, please visit www.buzztime.com.
This release contains forward-looking statements which reflect management's current views of future events and operations, including but not limited to statements about game offerings and content, appeal to specific demographics, added value, brand awareness and loyalty, promotional offerings, campaigns and initiatives, popularity, number of locations, players and games, prizes, and attracting and retaining players. These statements are based on current expectations and assumptions that are subject to risks and uncertainties that could cause actual results to differ materially. These risks and uncertainties include the risks of adverse economic conditions, failure of customer and/or player demand, lower market acceptance or appeal of both existing and new products and services by particular demographic groups or audiences as a whole, termination of partnership and contractual relationships and the impact of competitive products and pricing. Please see NTN Buzztime, Inc.'s recent filings with the Securities and Exchange Commission for information about these and other risks that may affect the Company. All forward-looking statements included in this release are based on information available to us on the date hereof. These statements speak only as of the date hereof, and NTN Buzztime, Inc. does not undertake to publicly update or revise any of its forward-looking statements, even if experience or future changes show that the indicated results or events will not be realized.
Williams Group Public Relations
SOURCE NTN Buzztime, Inc.