Nu Day Jewelry Co. Partners with Popular Dog Rescue, Empowering Customers to Give Back
Former Nestle executive's social enterprise mobilizes jewelry consumers to do good
LOS ANGELES, June 16, 2015 /PRNewswire/ -- In its latest partnership, nu day jewelry co. (NDJC) joins with Big Fluffy Dog Rescue (BFDR), donating 10% of sales to the organization. The internationally-recognized rescue, which places giant mixed breed dogs in new homes, is just one of the nonprofits nu day supports. nu day jewelry co. (NDJC) brings social entrepreneurship to the jewelry industry, doing well by inspiring customers to do good and resonating with today's consumers, especially millennials.
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"I was blessed with a very successful corporate career. I wanted to find a way to use my business acumen and heart to make a difference each day," says CEO Jess Nepstad.
The NDJC partnership presents an opportunity for BFDR to meet urgent fundraising needs. BFDR announced June 2 they cannot take in new dogs due to rising regulatory costs and a recent drop in donations. The nonprofit will continue to care for over 400 dogs during this freeze. BFDR's fundraising partnership with NDJC will run from June 15 to June 30 during National Pet Adoption month.
In addition to supporting BFDR, NDJC partners with other organizations including Boys and Girls Club of Moorpark and Operation Homefront, a national nonprofit serving veterans and military families. NDJC gives each nonprofit a unique URL where supporters can purchase fine jewelry. (i.e.: bigfluffylove.nudayjewelry.com). The custom URLs enable NDJC to track sales specific to each cause or organization.
NDJC's business model taps into modern consumer habits, lowering operating costs and attracting more customers so the company can give more back:
- Online Storefront: Operating online eliminates unnecessary costs so NDJC can offer lower prices while emphasizing fun, ease and great customer service.
- Social Media Marketing: Social media and word-of-mouth replaces expensive TV commercials or online advertising, allowing NDJC to donate more and offer lower prices to socially-conscious customers.
- Custom Design: NDJC's custom design service lets buyers design their own engagement rings or fashion pieces. Boutique jewelry designers are adding exclusive offerings just for nu day's customers.
About nu day jewelry co.: The online, social good business has been disrupting the jewelry space since its January 2015 launch, donating 10% of sales to its nonprofit partners. nu day jewelry co. joins with industry-leading manufacturers and designers to offer top-quality bridal, fashion, vintage, and custom jewelry at competitive prices. Jess Nepstad founded the company when he saw an opportunity to make a difference in the jewelry industry. To learn more, visit nudayjewelry.com.
About Big Fluffy Dog Rescue: Big Fluffy Dog Rescue, a 501(c)(3) nonprofit, places giant mixed breed dogs in foster and adoptive homes. Based in Nashville, volunteers throughout several Southern states and New England place 2,000 dogs per year. Each rescued dog remains in foster care until adopted, allowing BFDR to offer quality care and intimately understand each dog's temperament to accurately place them with adoptive families. To learn more, visit bigfluffydogs.com.
CONTACT: Emily Brooks
nu day jewelry co.
(650) 223-3072
Email
SOURCE nu day jewelry co.
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