Nu Skin Enterprises Receives Broader Direct Selling Authorization in Mainland China

PROVO, Utah, April 28, 2011 /PRNewswire/ -- Nu Skin Enterprises, Inc. (NYSE: NUS) announced today that it has received official notification from the Chinese Ministry of Commerce of its approval to commence direct selling activities in four additional provinces and one municipality in mainland China. The provinces include Zhejiang, Guizhou, Sichuan, Shandong and the municipality of Tianjin. This is the fourth round of licenses granted to Nu Skin in China and adds to existing approvals in Beijing, Shanghai and Guangdong.

"We are pleased with the receipt of these additional approvals which will allow us to augment our existing business model in these provinces with a direct selling component," said Truman Hunt, president and chief executive officer. "Our business in China is growing at a robust rate, thanks to a dedicated sales force working closely with management and staff, and we look forward to continued expansion in this key market."

The Company

Nu Skin Enterprises, Inc. demonstrates its tradition of innovation through its comprehensive anti-aging product portfolio, independent business opportunity and corporate social responsibility initiatives. Nu Skin's scientific leadership in both skin care and nutrition has established Nu Skin as a premier anti-aging company, evidenced in its unique ageLOC™ science that addresses aging at its source. The company's anti-aging products feature the new ageLOC portfolio of skin care products including ageLOC Future Serum and the ageLOC Edition Galvanic Spa® System II, as well as Tru Face® Essence Ultra and LifePak® Nano. A global direct selling company, Nu Skin operates in 51 markets worldwide and has approximately 800,000 independent distributors. Nu Skin is traded on the New York Stock Exchange under the symbol "NUS." More information is available at http://www.nuskin.com.

Please note: This press release contains forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934 that represent the company's current expectations and beliefs, including, among other things, the company's expectations regarding its business in Mainland China. The forward-looking statements and related assumptions involve risks and uncertainties that could cause actual results and outcomes to differ materially from any forward-looking statements or views expressed herein. These risks and uncertainties include, but are not limited to, the following: (a) risk that regulations in Mainland China may be modified, interpreted or enforced by government authorities in a manner that negatively impacts the company's hybrid business model in that market; (b) risks related to continued regulatory scrutiny and investigations in Mainland China, which have from time to time in the past, and could in the future, negatively impact the company's business, including the interruption of sales activities in stores, loss of licenses, and the imposition of fines; and (c) risks related to the company's use of a modified compensation plan and hybrid business model in Mainland China that differ from those used in the company's other markets. The forward-looking statements contained herein are further qualified by a detailed discussion of associated risks set forth in the documents filed by the company with the Securities and Exchange Commission. The forward-looking statements set forth the company's beliefs as of the date of this release, and the company assumes no duty to update the forward-looking statements contained in this release to reflect any change except as required by law.

SOURCE Nu Skin Enterprises, Inc.