NuCaptcha Engage™ Moves Video Advertising Into the CAPTCHA; Offers New "Self-Serve" Ad Server

LOS ANGELES, April 14, 2011 /PRNewswire/ -- DIGIDAY VIDEO UPFRONT Conference -- Today, NuCaptcha Inc., announced that it is now offering a turn-key video advertising platform as part of the NuCaptcha Engage™ service. The service enables publishers to gain more value from existing video advertisements, by implementing CAPTCHA advertising that can be sold directly to their current advertisers. For brand advertisers, the service creates an advertising platform, enabling them to quickly extend existing campaigns into CAPTCHAs, creating a guaranteed engagement without reproducing any creative assets.

"If you're looking at video-based advertising, or have already created these assets, shouldn't you put your ads where people will engage with them?" stated Michel Giasson, CEO and Co-Founder of NuCaptcha, Inc. "The barriers to entry are now completely removed for placing video advertisements in CAPTCHAs – whether you want to sell your own, or extend value across your entire client base."

NuCaptcha will be at DIGIDAY VIDEO UPFRONT, Los Angeles, (April 14), demonstrating how existing video advertising assets can be used to drive user engagement, for both advertisers and publishers.

How to use NuCaptcha:

• For Online Publishers: Replace website CAPTCHAs with video-based advertisements; turn security into revenues, while increasing usability.  
• For Brand Advertisers: Take your current video assets and upload them to the NuCaptcha ad server for a seamless experience; all IAB standard.

Launched in June 2010, the NuCaptcha Security Platform™ and video technology has served millions of video-based CAPTCHAs.

Publishers, brands and advertisers can access information about using NuCaptcha Engage™ and the NuCaptcha Security Platform™ at www.nucaptcha.com.

About NuCaptcha

NuCaptcha turns security into revenue. The company's flagship product, NuCaptcha Engage™, enables companies to generate revenues directly through video-based captchas - bringing unprecedented consumer engagement to online advertisers. The service is built on the world's most secure captcha system, The NuCaptcha Security Platform™, which uses a unique combination of video and security technology to determine if people are really human, not machines; while deterring only the later. The company was founded in 2008 by NuCaptcha, Inc., based out of Vancouver, BC; one of North America's top technology centers. Visit us at www.nucaptcha.com

SOURCE NuCaptcha Inc.