Nucraft + Company is now The Growth Strategy Company

ARLINGTON, Va., Oct. 25, 2012 /PRNewswire/ -- Nucraft + Company, a leading corporate growth consultancy, announced today that it will now operate as The Growth Strategy Company. The company has adopted the new brand identity to reflect its evolution from a consultancy to a provider of integrated, growth-focused research, learning, advisory, and cloud-based software solutions and services.

The Growth Strategy Company brand reinforces the company's mission of 'equipping client companies for sustainable business growth.' The new identity is coupled with the launch of the new www.growthstrategy.com that reflects the company's new, integrated research, learning, advisory and cloud-based software delivery model, and conveys the company's singular focus of helping companies achieve sustainable business growth by unlocking the power of entrepreneurship, growth strategy and business innovation.

"Achieving business growth is consistently the top issue facing companies around the world," said Wayne Simmons, CEO of the Growth Strategy Company and co-author of GrowthThinking: Building the New Growth Enterprise. "In response to that issue, we have designed—from the ground up—a clear value proposition and integrated delivery model coupled with a continuously expanding portfolio of services and solutions that equip companies to achieve their strategic growth outcomes while also continuously improving their future growth prospects."

The new brand identity will go into effect immediately and has been integrated with the company's existing brand marks, solutions and services to include The Growth Posture Index®, GrowthSpace®, GrowthWorkout® and GrowthThinking®.

About The Growth Strategy Company
We are The Growth Strategy Co. We are a different kind of company with a different way of thinking called GrowthThinking®. Through the power of entrepreneurship, growth strategy and business innovation we equip companies for sustainable business growth. As our name embodies, we are focused exclusively on making growth more achievable, repeatable and sustainable. We accomplish this by helping companies identify new markets, create differentiated value propositions and develop new sources of competitive advantage. We deliver our value through an integrated, growth-focused portfolio of research, learning, advisory, and cloud-based software solutions and services. For more information, visit www.growthstrategy.com .

For further information contact: Deanna Schmidt at [email protected]

SOURCE The Growth Strategy Company