PITTSBURGH, Jan. 22, 2015 /PRNewswire/ -- NuGo Nutrition, a fast-growing lifestyle brand in the natural foods category, known for creating delicious protein bars that cater to several healthy lifestyles, is proud to announce that it has acquired consumer-favorite Gnu Foods FiberLove bars. As the newest member of the NuGo portfolio, the fiber bars will have the same exact recipe as FiberLove bars, but with a delicious new name to emphasize their amazing taste: NuGo Fiber d'Lish.
Fiber d'Lish holds a unique position in the nutrition bar market, as an all-natural, high-fiber bar with a proprietary blend of soluble and insoluble fiber, and an extensive range of soft-baked flavors.
"There are NuGo bars to match virtually every healthy lifestyle. Knowing the benefits of diets rich in fiber – like reduced risk of heart disease and diabetes, and improved digestive health – we really wanted to offer our customers a superior and tasty, on-the-go fiber option," said David Levine, co-founder and CEO of NuGo Nutrition. "After searching for the best fiber bar recipe, we realized it had already existed with FiberLove bars. Bringing the bars into the NuGo family as NuGo Fiber d'Lish matches our commitment to excellence, and further strengthens the NuGo brand."
"The mission at Gnu Foods has always been to redefine the fiber experience by giving people an enjoyable and easy way to get the daily fiber they need," said Andrew Brooks, founder and CEO of Gnu Foods. "NuGo's extensive retail distribution and broader product portfolio will help spread delicious, healthy fiber to a wider audience of active consumers."
What makes Fiber d'Lish so special?
- Fiber d'Lish will be NuGo Nutrition's first un-coated (non-enrobed) bar for consumers seeking a delicious high-fiber treat.
- Soft-baked in ten crave-worthy fruity, nutty, and dessert-like flavors, the Fiber d'Lish bar recipe has received accolades for taste, nutritional value, and efficacy.
- The unique mix of six grains and seeds in Fiber d'Lish bars, combined with the added benefit of prebiotic inulin, provides a combination of soluble and insoluble fiber not found in other bars.
- All Fiber d'Lish bars provide 12 grams of fiber (48% daily value) in just 130-160 calories, and use Non-GMO Project Verified ingredients.
- The Fiber d'Lish line of bars also features nine vegan flavors, and all bars are certified Kosher by the Orthodox Union.
NuGo bars are available throughout North America and in a number of other continents. Fiber Love bars, now named Fiber d'Lish, will be available in stores nationally, and are currently available online at NuGoFiber.com and NuGoNutrition.com.
About NuGo Nutrition
NuGo Nutrition's mission is to help people make healthier snack choices that fit their lifestyle, without compromising on flavor. Headquartered in Pittsburgh, PA, the company creates snacks without hydrogenated oils, trans fats, waxy vegetable fats, or high fructose corn syrup. NuGo is committed to using top quality, all-natural ingredients, like antioxidant-rich REAL dark chocolate. All products are certified Kosher by the Orthodox Union.
View NuGo bars at a glance to find bars for special dietary needs, including a variety of gluten-free, vegan, low glycemic and Pareve options. NuGo Nutrition offers NuGo (family nutrition), NuGo Dark (gluten-free and vegan), NuGO FREE (gluten-free, soy-free and vegan), NuGO Slim (low sugar, diabetic friendly and gluten-free with two vegan flavors), NuGO Organic (certified organic protein bar), NuGo Stronger (high protein, lower sugar, soy-free, and maltitol-free), and now NuGo Fiber d'Lish (high-fiber).
About Gnu Foods
Gnu Foods was founded in 2004 by a team of fiber experts and enthusiasts dedicated to delivering the best fiber experience possible. The Gnu Foods FiberLove bar debuted in 2013, after being rebranded from Gnu Foods's classic Flavor & Fiber bar. FiberLove bars (now renamed Fiber d'Lish) are available nationally at The Vitamin Shoppe, most Whole Foods locations, Bed, Bath & Beyond and Harmon Face Values stores, The Fresh Market, many conventional supermarkets with natural food sections, other natural food retailers, and online at NuGoFiber.com.
SOURCE NuGo Nutrition