Numi Organic Tea Introduces New Artisanal Pu-erh Tea Blends

OAKLAND, Calif., March 2, 2012 /PRNewswire/ -- Numi Organic Tea, the world's first company to offer a complete line of Pu-erh (poo-air) teas for the national US Market, is introducing five new exotic Pu-erh blends to their already remarkable line of organic tea.

(Photo: http://photos.prnewswire.com/prnh/20120302/LA63608)

This March 2012 the Pu-erh collection, which already includes Emperor's and Chocolate teas, will expand to include five unique, new flavors:  Coconut, Cardamom, Basil Mint, Jasmine and Ginger.

Pu-erh is an ancient healing tea picked from 500-year-old organic wild tea trees in Yunnan, China.  Unlike traditional teas, Pu-erh undergoes a unique 60-day fermentation process resulting in a bold flavor with hints of malt and an abundance of healthy antioxidants.  Pu-erh can be compressed into bricks and aged, like fine wine, for months, years or even decades.  This increases its value, health benefits and premium taste.  In addition, studies in China and France show that Pu-erh can also reduce cholesterol, improve digestion and metabolism, and can aid and support healthy weight loss.  As more and more consumers discover Pu-erh teas and their excellent health benefits, the word is spreading.  To see Pu-erh discussed on the Dr. Oz Show, go to http://www.doctoroz.com/videos/best-teas-weight-loss-pt-1. 

According to Dr. Melina Jampolis, board certified physician nutrition specialist, "Pu-erh tea is an excellent addition to any healthy diet, whether your goal is weight loss, weight maintenance or optimal health."

The new blends include:

Coconut Pu-erh: Real coconut pieces and a hint of vanilla bean make for a delicious, rich and smooth treat

Cardamom Pu-erh: Sultry cardamom blends perfectly with Pu-erh to create an intriguing and exotic tea

Basil Mint Pu-erh: Herbaceous and distinct, this infusion makes for a smooth yet vibrant blend

Jasmine Pu-erh: A beautiful and balanced floral touch to deep earthy flavors

Ginger Pu-erh: Zesty notes of real ginger and rich Pu-erh make for a bold cup of tea 

Each blend offers delicate and sophisticated flavors, all while maintaining the incredible health benefits of Pu-erh.  The unique flavor profiles were created by Numi co-founder and head "flavor alchemist" Ahmed Rahim, who often feels inspired to develop new blends that will awaken and inspire the American palate.

"From our inception Numi has strived to be the most innovative brand in the tea industry," says Ahmed Rahim, co-founder and CEO of Numi Organic Tea.  "We introduced Rooibos, Honeybush, Flowering Tea™ and most recently a full line of Pu-erh teas to the U.S. market. In order to produce a high-quality cup of tea our tea'm travels the globe to find the most delicious and exotic organic teas and herbs.  These five new blends speak to our innovation and make for a truly unique tea experience."

All of Numi's tea blends are 100% organic and pure-tasting because each blend is made with premium, full-leaf tea and real fruit, herbs, and spices (not fragrances or perfumes).  Numi was also recently named the largest importer of Fair Trade Certified teas in the United States.

The new Numi Pu-erh teas will be sold for an SRP of $7.99-$9.99.  They will be available online at www.numitea.com March 2012.

Numi Organic Tea blends premium organic teas and herbs with only 100 percent real ingredients, allowing Nature to speak for itself.  As a pioneering, quadruple-bottom line company (people, planet, product, profit), Numi sources directly from fair labor gardens that guarantee a livable wage and better opportunities for farmers and their families. Numi is a company committed to reducing its impact on the planet through ecologically responsible choices in sourcing, production and recycled and non-GMO packaging. www.numitea.com.

SOURCE Numi Organic Tea