BEIJING, Nov. 30, 2016 /PRNewswire/ -- On 1st December 2016, Luxury Brand NUO, managed under Key International Hotels Management Co., Ltd., will add a second hotel to its portfolio. Raffles Beijing Hotel will be renamed Beijing Hotel NUO. The landmark hotel which was opened in 1917 is one of the oldest Luxury hotels in China and has witnessed many historic events over the last 100 years.
NUO represents the golden promise that the brand is committed to, stepping from the mainland onto the world stage when it announced its global expansion strategy at the Temple of Heaven in Beijing. In pioneering Chinese luxury hospitality as one of the country's first homegrown five-star hotel brands, NUO Hotels interprets its "golden promise" by drawing inspiration from the country's 5,000 years of history and cultural heritage and its commitment to serving as a custodian of traditional Chinese culture.
Developed in conjunction with Kempinski Hotels and Beijing Tourism Group (BTG), NUO aims to disseminate the novel lifestyle and attitudes of modern China while honouring its cultural heritage and supporting contemporary art and culture.
NUO Hotels is based on four pillars: Chinese, luxury, contemporary and green. The service attitude follows BTG's Chairman Duan's innovative vision of Chinese hospitality, which is based on international standards, local flavours and adding value, a pioneering concept within China. These four pillars and service style represent NUO's core philosophy, ensuring that guests enjoy an unprecedented hotel experience. NUO's brand identity is symbolised by a Chinese vase, representing hospitality, prosperity and commitment to a bright future. Each NUO hotel also has a varying cultural style and design inspirations, making each hotel unique. These inspirations are based on designs originating from a set of seven Chinese dynasty traditional paper-cutting and woodworking techniques. Just like the creation of the core pattern of the vase depicted in the NUO logo, these designs enrich the visual appeal and expression of the brand.
Beijing Hotel NUO
Key International Hotels Management Co., Ltd has been appointed to manage one of the oldest buildings in the capital. The former Raffles Beijing Hotel (Building B and Building E of Beijing Hotel) in the heart of the city will be rebranded as Beijing Hotel NUO, which is located at the southern end of Wangfujing Street, at the corner of East Chang'an Avenue with views of the Forbidden City and part of Tiananmen Square. The hotel will feature 171 rooms and suites with various function room spaces that are ideal for weddings, social events and meetings. It is also well known for the afternoon tea at its Legendary Lobby Bar and the classic dishes at the boutique French Restaurant.
The hotel has a rich history and was considered one of the finest hotels in the Orient in 1917 which featured a tea hall and had its own orchestra "dancing every night" and classic music during a fine French dinner.
Originally built in 1900, Beijing Hotel has gone through several expansions from the period of imperial Qing dynasty till the new China period. The centre building of Beijing Hotel (Building B) that was built in 1917 features the grand colonnade facade is one of the representations of Beijing's history and culture. In the past century, with its unique architectural style and historic events, Beijing Hotel has housed the royal nobles, national politicians, diplomats, distinguished guests, movie stars and travellers from over the world.
Now and beyond
In addition to Beijing, NUO Hotels has development plans in other first tier cities in China such as Shanghai, Guangzhou and Shenzhen and the rest of the world such as New York, Paris, London, Rome and Dubai. Each NUO hotel has a varying cultural style and design inspirations, being a showcase of a unique aspect of traditional Chinese culture or the history of the property's location.
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- On 27th February 2008, the NUO Brand was officially unveiled. Both the English and Chinese name for NUO were announced together with the four NUO pillars - Chinese, Luxury, Contemporary and Green.
- On 28th July 2011, the Grand Foundation Stone Ceremony for the NUO Project took place.
- On 19th November 2011, the NUO Project officially started its work.
- On 20th September 2012, the NUO Brand Launch Ceremony was held at the Temple of Heaven.
- On 21st October 2013, NUO Hotel Beijing was topped off successfully.
- On 26th November 2013, "NUO-Setting the Stage" media event was held and a new chapter of the NUO Brand began.
- On 30th April 2015, the entire NUO Project was completed.
- On 5th June 2015, the soft opening of NUO Hotel Beijing began.
- On 1st December 2016, NUO Hotels to take over the legendary Raffles Beijing Hotel
SOURCE Beijing Hotel NUO