NuStepping to End Alzheimer's Teams Raise Over $240,000 for The Longest Day®

ANN ARBOR, Mich., Sept. 18, 2017 /PRNewswire/ -- The results have been tallied and NuStep, LLC is proud to announce that its NuStepping to End Alzheimer's teams raised $243,094 to benefit The Longest Day^®, an Alzheimer's Association fundraising event held each year on the summer solstice.

NuStep, a manufacturer of cardio exercise equipment used in healthcare, fitness and senior settings, has been a global team partner of The Longest Day since 2014. That year, the company launched its initiative, NuStepping to End Alzheimer's, as a vehicle to raise funds for The Longest Day and to increase awareness about the role regular cardiovascular exercise plays in promoting brain health and reducing risks of cognitive decline.

NuStep reaches out to customers in senior living community and senior center settings, inviting them to form teams, recruit participants and hold NuStepping relay events at their locations on the first day of summer. This year, 203 teams across the U.S. stepped up to meet NuStep's challenge and over 5000 people – largely residents and employees at senior communities – participated this summer. Fundraising continued until August 31.

A commitment from six senior living corporations –  Americare Senior Living, Acts Retirement-Life Communities, Kisco Senior Living, Springpoint Senior Living and Touchmark  –  to champion the event at their respective communities (108 in total) helped generate $105,000.

NuStep Vice President of Sales and Marketing, Steve Sarns says, "The enthusiastic participation and generous support of our teams is fueling the success of NuStepping to End Alzheimer's. Their remarkable efforts over the last four years have helped us raise over $667,000 for the Alzheimer's Association."

About NuStep, LLC
NuStep is the creator of inclusive recumbent cross trainers. The company was established with the goal of transforming lives through exercise and encouraging people of virtually all ages, fitness levels and functional abilities to TAKE THAT STEP towards healthier, more active lives. NuStep has been designing and manufacturing its products in Ann Arbor, Mich. since 1995. For more information, CALL 800.322.2209 or VISIT NUSTEP.COM.

About the Alzheimer's Association
The Alzheimer's Association is the leading voluntary health organization in Alzheimer's care, support and research. Its mission is to eliminate Alzheimer's disease through the advancement of research; to provide and enhance care and support for all affected; and to reduce the risk of dementia through the promotion of brain health. The Longest Day is a team event to raise funds and awareness for the Alzheimer's Association. Held annually on the summer solstice, the duration of the sunrise-to-sunset event symbolizes the challenging journey of those living with the disease and their caregivers. Visit www.alz.org or call 800.272.3900.                      

SOURCE NuStep, LLC