Nutella® Partners with Hallmark to Launch Nationwide Search for America's Most Beloved Family Baking Recipes

As families prepare for the holiday baking season, kitchens become the heart of both cherished memories and the creation of new and treasured delicious recipes. That is why this year, Nutella is launching a nationwide casting call for festive family recipes featuring its beloved hazelnut chocolate spread. Winners will be treated to an unforgettable holiday adventure, with the chance to see their submitted recipe come to life at the Hallmark Christmas Experience and reach families nationwide online.

"Baking together creates some of our most treasured family memories. Whether it's teaching the next generation grandma's secret recipe or sharing the simple joy of spreading Nutella on warm, freshly baked cookies, these baking traditions bring families closer," said Noah Szporn, Senior Vice President of Nutella, Ferrero North America. "Our partnership with Hallmark celebrates the joy of baking as a way for families to connect, create, and share love through traditions and lasting memories."

Now through November 2, home bakers can submit their festive Nutella recipes at NutellaHolidays.com for an opportunity to win an all-expenses-paid trip to the Hallmark Christmas Experience, an immersive holiday celebration designed by Hallmark's renowned creative team to bring joy, magic, and memories to guests from all around the world. At the experience, winners will have the chance to meet their favorite Hallmark stars, enjoy enchanting holiday light displays and live music, indulge in heartfelt and humorous behind-the-scenes panel discussions, savor a delectable array of seasonal treats and gifts from local vendors, and much more. The winning recipe will be showcased at the Hallmark Christmas Experience, online, and on social media channels, spreading heartwarming holiday moments to families and Hallmark superfans everywhere. Winners will be announced on November 17.

"Our partnership with Nutella unites two brands that truly understand the warmth of the holiday season and its power to create meaningful moments," said Chris Stathos, Head of Partnerships for Hallmark Brand Experiences. "This casting call invites our brand fans to become part of the story by sharing their cherished holiday baking traditions and reminding us all that family is the most important part of every holiday recipe."

To make this holiday season even more special, Nutella is releasing limited-edition Holiday Glass Jars and Holiday Mini Jars – perfect for gifting, decorating, or adding festive flair to your baking creations. These collectible jars feature enchanting holiday designs and will be available at retailers nationwide while supplies last.

For more information, visit Nutella on Instagram, X and Facebook.

ABOUT NUTELLA®
Nutella was born in 1964. The unique hazelnut spread that millions of people around the world love is made with a meticulous selection of high-quality ingredients and an exacting, artisan-inspired production. Today, the popular hazelnut spread is available in around 160 countries worldwide and has expanded to offer delicious snacks filled with creamy Nutella, including Nutella Biscuits, Nutella B-ready, and Nutella & Go.

About Ferrero^®
Ferrero began in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world's largest sweet-packaged food companies, with over 35 iconic brands sold in more than 170 countries. The Ferrero Group brings joy to people around the world with much-loved treats and snacks including Nutella^®, Kinder^®, Tic Tac^®, and Ferrero Rocher^®. More than 47,000 employees are passionate about helping people celebrate life's special moments. The Ferrero Group's family culture, now in its third generation, is based on dedication to quality and excellence, heritage and a commitment to the planet and communities in which we operate.

Ferrero entered the North American market in 1969 and has grown to more than 5,400 employees in 15 plants and warehouses, and eight offices in North America across the United States, Canada, and the Caribbean. It has expanded its presence and portfolio with the addition of iconic brands such as Butterfinger^®, CRUNCH^®, Keebler^®, Famous Amos^®, Mother's Cookies^®, and other distinctive cookie and chocolate brands. Follow @FerreroNACorp on X and Instagram. www.ferreronorthamerica.com.

NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE DOES NOT INCREASE YOUR CHANCES OF WINNING. Open only to legal residents of the 50 U.S. and D.C. who are 18 years of age or older with a valid email account as of the time of entry. Void where prohibited. Submitted recipe and associated content must be entrant's original work. Contest Entry Period begins at 12:00:00 AM ET on 9/25/25 and ends at 11:59:59 PM ET on 11/2/25. Prize Event Dates are December 12-15, 2025 and December 19-22 2025; Entrant must be available to travel on such dates, no alternate dates available. For complete details, including entry, recipe and other content requirements and prizing details/restrictions, see Official Rules available at www.nutellaholidays.com Sponsor: Ferrero U.S.A., Inc., Parsippany, NJ 07054.

CONTACT: Jaclyn Giuliano, [email protected]

SOURCE Ferrero North America