Nutrena® Launches Online Product Ratings and Reviews

MINNEAPOLIS, Oct. 21, 2011 /PRNewswire/ -- The Nutrena® brand website and Facebook page will now give consumers the ability to read and provide ratings and reviews for over 60 Nutrena® products.  Consumers can provide a star-rating from zero to five stars and rate products on characteristics such as palatability, product quality, and value for the money.

"We know reading an unbiased testimonial is a very powerful tool for consumers trying to decide what feed is right for their animals," said Jackie Rieck, marketing manager for Nutrena® feeds. "This is just one of many tools we provide to help consumers make the right decision."

To ensure the integrity of the reviews, the Nutrena® team selected an independent third-party vendor to administer the rating and reviews on their websites.  "Maintaining the integrity of the reviews was extremely important to us.  We don't want to feature only positive reviews; we want honest reviews," said Rieck. "We stand behind our products and look forward to hearing what our customers think about them."

In addition to providing a product rating, consumers can share testimonials and photos of their animals.  Consumers are encouraged to visit www.nutrenaworld.com to read reviews and rate Nutrena® products.

About the Nutrena® brand:
Cargill manufactures and markets a complete line of Nutrena® brand feeds and supplements that help horses and all classes of livestock maintain optimal health throughout all stages of life. Using the highest-quality ingredients and the most up-to-date nutritional technology, Cargill is committed to the health, well-being and safety of its customers' horses, livestock and pets. For more information on its Nutrena® brand products, visit www.nutrenaworld.com or www.facebook.com/nutrena

About Cargill:
Cargill is an international producer and marketer of food, agricultural, financial and industrial products and services. Founded in 1865, the privately held company employs 138,000 people in 63 countries. Cargill helps customers succeed through collaboration and innovation, and is committed to applying its global knowledge and experience to help meet economic, environmental and social challenges wherever it does business. For more information, visit http://www.cargill.com

SOURCE Cargill