Nutrition Business Journal Announces the 2015 Food Tribes Report

Provides Analysis of the Five Dominant Food Tribes: Gluten-free, Paleo, Vegan/Vegetarian, Raw and Biohacking

Apr 29, 2015, 09:00 ET from New Hope Natural Media

BOULDER, Colo., April 29, 2015 /PRNewswire/ -- New Hope Natural Media's Nutrition Business Journal (NBJ) today announced the availability of the 2015 Food Tribes Report. The report provides analysis of the five dominant food tribes -- gluten-free, paleo, vegan/vegetarian, raw and biohacking. The report is available to be purchased at:

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The special-diet landscape has fractured into massive subsets shaped less by outsider status than by forces of scale, consumer trust and consistency. NBJ estimates that the special-diets category will reach $144 billion by 2018, a scale that has massive ramifications from farm to shelf. Last year alone, sales reached $92 billion, nearly 50% more than the estimated $64 billion total spent on natural and organic products. The gluten-free tribe represents a roughly $22 billion market segment, paleo has ridden CrossFit into the mainstream, organic is now an expectation, and entire brands live and die by adherence to—or avoidance of—terms like "non-GMO," "plant-based," and "local."

"Food choices have moved beyond issues of hunger, availability, or even a vague desire to be 'healthy,' to personal values and questions of actual identity," said John Bradley, Content Director & Editor-in-chief, NBJ. "Food tribe motivations range from health to emotions to ethics to personal identities. It's a complex but fascinating landscape, and one rich with opportunities for brands who are clear about whom they are serving and why. Although it's still new, and still-being-defined, the burgeoning 'biohacking' movement has gone mainstream. Ultimately, it may be the information we glean from biohacking methods that leads us to the tribe that's best suited to us—be it paleo, gluten-free, vegan, or something else."

The report offers:

  • An overview of the food tribe landscape, a consumer survey and the emotional and psychological forces driving food tribe participation.
  • The drivers, opportunities, market overviews, product trends, sales and growth, channel sales and fact vs. fads of each of the five food tribes.
  • Interviews with industry executives and observers.
  • Key opportunities for manufacturers, suppliers, and retailers.
  • Detailed company profiles for 20+ of the top players and up-and-comers in the special-diet landscape.

The report is available to be purchased at

About Nutrition Business Journal
Nutrition Business Journal (NBJ) is a leading research, publishing and consulting firm serving the nutrition, natural products and integrative healthcare industries. NBJ delivers industry intelligence via a monthly journal, detailed market research reports, data charts, consulting services and an annual invite-only executive leadership conference, The NBJ Summit.

About New Hope Natural Media
New Hope Natural Media is the leading media resource and information provider for the natural, organic and healthy products industry, with print, in-person/event, and e-business products and services.

Meryl Franzman
New Hope Natural Media
617 739 1769

SOURCE New Hope Natural Media