NUTRO™ Brings Honesty To Pet Food With Products Pet Parents Can Trust - And Dogs Will Love

NASHVILLE, Tenn., June 30, 2015 /PRNewswire/ -- Today's pet parents want to know that the dog food they choose isn't just good enough – but that the food they're choosing includes honest, natural nutrition and flavor, not artificial colors and additives. That's why NUTRO™ Brand, a leader in pet nutrition for more than 90 years, is releasing two new NUTRO™ dog food lines made with real, honestly sourced ingredients for natural, high-quality nutrition. FARM'S HARVEST™ dog food, featuring real fruits and veggies you can actually see, and NUTRO™ ROTATIONS™ dog food, which gives pet parents the ability to mix up their menu and not their stomach.

"From ingredient sourcing to safety checks and product production, we know how important it is to pet owners that the pet food they choose is made honestly and responsibly," said Keith Danoff, marketing director, the NUTRO™ Brand at Mars Petcare. "Our products are produced in our own U.S. facilities with 600 quality checks per day so that our pet parents can trust they're giving their dog a meal that's carefully made with the finest all-natural ingredients – sourced from our team of trusted suppliers."

Along with the new products, the NUTRO™ brand is launching a new advertising campaign to reinforce that NUTRO™ reveals the whole truth about their food – providing the honesty that pet parents can rely on. Produced by BBDO, a 15-second TV spot featuring a farmer and his dog highlights the high-quality, ingredients used to make NUTRO™ products. It also showcases the brand's close relationship with its farmers and suppliers – many of whom the company has long-term relationships with – underscoring the natural, farm-to-bowl nature of NUTRO™ products. This new advertising builds on the brand's new 30-second Honest to Dog spot, which reinforces that while some dog food brands only talk about their first ingredient, NUTRO™ Brand cares about every ingredient, from first to last. The new Farm's Harvest spot may be viewed on the brand's YouTube page at (https://www.youtube.com/watch?v=P_-u9o_mFzA) and the Honest to Dog spot may be viewed at (https://www.youtube.com/watch?v=yBFdvq45vpY&feature=youtu.be).

NUTRO™ FARM'S HARVEST™ DOG FOOD: TURNS OUT, REAL FRUITS & VEGGIES DON'T NEED ANY ADDED COLOR
NUTRO™ FARM'S HARVEST™ recipes allow pet parents to see the honest difference in their pets' food with their own eyes. Real, farm-grown fruits and veggies is harvested at just the right time, and then freeze-dried to lock in the nutrients needed for peak vitality. NUTRO™ FARM'S HARVEST™ dog food is made with only the finest ingredients from the NUTRO™ Brand's trusted suppliers, delivering natural goodness straight to your dog's bowl, including:

• REAL FRUITS AND VEGGIES: We use freeze-dried fruits and vegetables – like sweet potatoes, peas, cranberries, apples and green beans – full of natural nutrition you can see right in the bowl and for a taste dog's love.
• REAL MEAT AS THE FIRST INGREDIENT: We use real chicken, lamb or salmon as the No. 1 ingredient in a three-protein blend for strong muscles.
• WHOLE GRAINS: We include 100 percent whole grains for healthy digestion and sustained energy.
• NATURAL FATS AND OILS: We incorporate natural fats and oils for healthy skin and a soft, shiny coat.

Try three flavorful NUTRO™ FARM'S HARVEST™ dog food varieties: Chicken & Whole Brown Rice and Lamb & Whole Brown Rice both available in Adult and Small Breed, and Salmon & Whole Brown Rice available in Adult.

NUTRO™ ROTATIONS™ DOG FOOD: MIX UP THEIR MENU, NOT THEIR STOMACH
With a deep commitment to quality ingredients and innovative recipes dogs will love, the NUTRO™ Brand introduces a revolutionary new way for pet parents to feed their dogs. While proper food transition can last up to six days with other brands, NUTRO™ ROTATIONS™ dog food allows for effortless transition between bags – so dogs can now safely enjoy even more variety in their diets. At least five premium, unique ingredients are changed in each of the flavors, which complement each other with consistent protein, fat and fiber profiles. Try:

• Chicken & Brown Rice Recipe: This classic flavor is made with real chicken, whole brown rice, blueberries, spinach and egg.
• Lamb & Potato Recipe: This savory variety features real lamb, potatoes, flaxseed, cranberries and chickpeas.
• Salmon & Barley Recipe: Real salmon, barley, tomatoes, peas and carrots combine in this tasty option that will have your dog's tail wagging every time.

To learn more about FARM'S HARVEST™ and NUTRO™ ROTATIONS™ dog food and even more natural pet food products that pet parents can trust, visit www.nutro.com. Find us on Twitter and Facebook.

About The Nutro Company
The Nutro Company has been making "The World's Best Pet Food" for more than 80 years. As a leading manufacturer of natural* pet foods sold exclusively at pet specialty stores, the company uses only the best natural ingredients – like real proteins and quality whole grains, fruits and vegetables – and is dedicated to quality, excellence and innovation in dog and cat nutrition for every pet's life stage, activity level and size. The NUTRO™ Brand family includes NUTRO™ MAX™, NUTRO™,  ULTRA™, NUTRO™ FARM'S HARVEST™ and NUTRO™ ROTATIONS™  brands in addition to the GREENIES™ brands, which include the U.S. leader in pet specialty dental chews, GREENIES™ treats.

*With added vitamins and minerals and other trace nutrients.

About Mars Petcare
Mars Petcare US is the U.S. operations of the world's largest petcare company at the privately-held Mars, Incorporated. Mars Petcare US produces some of the world's most beloved pet care brands, including PEDIGREE® Food and Treats for Dogs, CESAR® Canine Cuisine, IAMS™ Pet Food, SHEBA® Entrées for Cats, WHISKAS® Food for Cats, GREENIES® Dental Chews and PILL POCKETS® Treats, NUTRO® Pet Food, EUKANUBA® Pet Food and TEMPTATIONS™ Treats for Cats, as well as exclusive brands products for some of the leading retailers in the U.S. Headquartered in Franklin, Tenn., more than 3,700 Mars Petcare US associates make, sell and distribute its high-quality pet food from 20 manufacturing facilities located in communities across the U.S. For more information, please visit www.mars.com.

®/™ Trademarks © Mars, Incorporated 2015. The NUTRO™ marks, FARM'S HARVEST™, ROTATIONS™, NUTRO™ MAX™, ULTRA™,and GREENIES™ are trademarks of The Nutro Company.

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SOURCE The Nutro Company

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