LOS ANGELES, Nov. 19, 2013 /PRNewswire/ -- NUVOtv, the premiere English-language entertainment network created for the modern Latino audience, today announced a public service initiative that highlights the importance of passing Comprehensive Immigration Reform and encourages viewers to make their voices heard by their congressional representatives.
The "We Decide Our America" series of celebrity-driven spots feature Mario Lopez, Gina Rodriguez, Claudia Jordan, Tami Roman and Tatyana Ali. The 30-second PSAs were produced by 51 Minds, with exclusive footage provided by the Immigrant Archive Project, led by Tony Hernandez. Additionally, NUVOtv produced a powerful and moving two-minute call-to-action spot with renowned spoken word poet and performer Mayda Del Valle. The spots are running on NUVOtv now and will run throughout the congressional calendar in support of Comprehensive Immigration Reform.
The "We Decide Our America" initiative further facilitates direct engagement in this important political process through wedecide.mynuvotv.com, a dedicated microsite that through which visitors can petition their Congressional representatives to take action on Comprehensive Immigration Reform this year. Viewers can broaden the impact of their involvement through their social media circles with straightforward messaging for both Facebook and Twitter, all available from the www.mynuvotv.com site.
NUVOtv Chief Executive Officer Michael Schwimmer said, "While the need for comprehensive immigration reform is a national issue affecting Latinos and non-Latinos alike, it is a leading social issue particularly among Latinos in this country. Through the "We Decide Our America" campaign, NUVOtv highlights to viewers that their voices matter and play an important role in promoting the critical need for legislators to act with urgency and fairness."
Cris Abrego, Co-President, Executive Producer for 51 Minds had this to say about producing the progressive campaign, "Immigration reform is obviously one of the biggest challenges we, as a nation, face today. And as someone who's benefited personally from the opportunities this country afforded me and my family, I was honored to take on this campaign and produce something eye-opening."
Tony Hernandez, Co-founder/Producer, Immigrant Archive Project said, "We are honored to collaborate with NUVOtv on this historic immigration reform campaign. For more than five years the Immigrant Archive Project has been recording immigrant stories and this campaign is an extension of our vision to reform our nation's outdated immigration system."