NWA-Based Manufacturing Company Ushers in New Era with New Campus and Name

Kiefer Sage, formerly Assembled Products Corporation, reaffirms its commitment to U.S-based manufacturing and launches a new co-assembly service to help companies build their products in the U.S.

ROGERS, Ark., Sept. 25, 2025 /PRNewswire/ -- Assembled Products Corporation is proud to announce a new chapter in the Rogers-based company's history. The innovative manufacturing and assembly company is re-branding as Kiefer Sage, a name that honors the company's history while embracing its future, and celebrates its move into a new, expanded Rogers facility with a ribbon cutting. Founded by Bill Sage more than 40 years ago and now led by his daughter, President Erin Kiefer, the company builds purposeful products and solutions that impact communities worldwide. Guided by empathy and innovation, Kiefer Sage delivers solutions to people such as first responders and those with limited mobility to make their lives better. This transformation marks a bold new era as the company moves into a state-of-the-art campus that brings all operations under one roof, strengthens its leadership team, and positions the business for continued growth. As part of this evolution, Kiefer Sage is also launching a new co-assembly service, opening its doors to innovators and businesses seeking a trusted U.S.-based production partner.

"Kiefer Sage is rooted in the same values that started this company in Rogers more than 40 years ago," said Erin Kiefer, President. "We're building on that proud history with a new name, a new home, and new opportunities to create solutions that improve lives, support jobs, and serve customers here in Arkansas and around the world."

Kiefer Sage, formerly Assembled Products Corporation, is proud to call itself an Arkansas native. Founded in Rogers in 1983 by Bill Sage and inspired by his grandmother's need for easier mobility, Sage created the world's first electric shopping cart making independence more accessible for millions of shoppers in stores such as Home Depot, Walmart, BJ's and Trader Joes with the Martcart™. In the years following, the company created Spraymaster™, a central cleaning system that helps leading businesses, from Chick- Fil-A to the San Diego Zoo stay spotless and welcoming, and Jotto Desk®, the first mobile office desk for first responders. Today, Jotto has grown into a leader in total vehicle mounting solutions, delivering the equipment and mobile solutions that professionals rely on. 

Congressman Womack said during a visit of Kiefer Sage's Rogers' facility,

"What I really appreciate more than anything is the quality of the premises, the quality of the employees that are out there on the floor doing this work, the conditions under which they work, and the contributions they are making to the greater Rogers and Northwest Arkansas economy and the world. And sitting down with management and listening to their vision and what they want to do with this company and where they want to take it should be a source of inspiration for everybody. This is an American story here that is unfolding, and I am just so pleased that it is right here in the middle of the town where I've been a mayor and I've lived for all these years." 

The company's rebranding to Kiefer Sage isn't just a new name, it's a clear signal of how they'll continue to show up and innovate for customers, suppliers, and communities. In addition to the re-brand, they've consolidated the 150-person strong workforce into one campus in Rogers. The move will boost collaboration, efficiency and future growth while delivering measurable sustainability gains, including a 42% reduction in utility expenses and more than 4,000 fewer truck miles each year.

Driven by her vision for future growth, President Erin Kiefer brought new leadership to drive the next chapter in the company's growth, led by CEO Justin Sparks, formerly an executive at Tyson Foods and recognized on the Arkansas Business Forty under Forty list.

"This is more than a rebrand—it's a transformation," said Justin Sparks, CEO of Kiefer Sage. "By bringing our leadership, talent, and production together under one roof, we've built the foundation for the next era of growth. We've redefined our go-to-market strategy, strengthened our team with both seasoned and new talent, and positioned Kiefer Sage as a world-class assembly partner right here in Arkansas. This moment is about honoring our legacy while boldly expanding what's possible for the future."

Alongside the debut of its new corporate identity, Kiefer Sage is opening its doors to new partners with the launch of its co-assembly services. The company is offering proven expertise in design, assembly, logistics, and scalable production to companies that are reshoring production and seeking reliable U.S.-based partner. The company is inviting innovators, startups, and established businesses alike to bring their products into its U.S.-based ecosystem, where ideas can be transformed into market-ready solutions. Kiefer Sage has begun the process with its first client and is officially opening its doors to more today. Interested parties can learn more at www.kiefersage.com

About Kiefer Sage
At Kiefer Sage, we build businesses that provide solutions for overlooked and undervalued markets. Founded in Rogers, Arkansas in 1983, Kiefer Sage was born out of a family's desire to take a grandmother with limited mobility to the store. We created the world's first electric shopping cart, Martcart™. In the years to come, we added Spraymaster™, the first central pressure washing system, and developed the first mobile desk for law enforcement – now known as Jotto Desk®, a leader in vehicle outfitting solutions for first responders. Our Assembled Products Corporation segment partners with companies to co-assemble products and bring their innovations to life. Today, Kiefer Sage is a holding company, building an innovative ecosystem around our owned brands, client products, and manufacturing capabilities. We continue to create American jobs in Arkansas while meeting the needs of customers worldwide.

CONTACT: Mallorie Mata, [email protected]

SOURCE Kiefer Sage