NEW YORK, Oct. 16, 2017 /PRNewswire/ -- The Fall '17 Campaign created and produced by Kworq projects the idea that not all veterans come back from war broken and homeless. Instead, more often than not they come back armed with the skills, drive, and purpose that propels them to great heights in civilian life.
Manufacturing in Rochester, NY, Hickey Freeman has taken an active role in supporting local veterans organizations like Veterans on Wall Street (VOWS) and FourBlock. Refusing to rely on the same narratives continually told about veterans, Kworq's campaign focuses on five veterans who have come home and conquered in their chosen profession, setting an example for what can be achieved and continuing to be a source of inspiration for civilians and veterans alike.
For both Kworq and Hickey Freeman, it was important to tell the honest stories of the veterans who inspired the campaign: Jake Wood (Team Rubicon co-founder), Wes Moore (Robin Hood Foundation), Joe Cardona (New England Patriots), Sunny Li (Citi Global Markets), and Jacob Sipple (Hickey Freeman Supervisor.)
Shooting in five locations, each true to the veteran's individual story, Kworq produced an integrated campaign consisting of video, photography and interactive ads all focusing less on the clothes and more on the stories and accomplishments of the men. Of course, being a fashion campaign - the clothes are important too.
"Every project for us starts with story. We're always asking, where's the empathy, where's the emotion that people can really connect with? Working with a fashion brand such as Hickey Freeman it's refreshing to see them thinking in that capacity and I'm really proud of the work we've done together," says Kworq's co-founder and creative director, Guy Peires.
As an extension of the Fall '17 campaign, Kworq and Hickey Freeman will also launch the Spring '18 campaign together. A portion of proceeds go to the organizations Hickey Freeman is supporting. To shop to support and see the full campaign go to www.hickeyfreeman.com/heroesandleaders
Kworq is a creative production agency located in Soho, NYC. Known for producing story-driven campaigns, Kworq thrives on creating digital brand stories and crafting killer brand experiences.
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