Nyack Hospital's Breast Health Awareness Campaign Receives Multiple Awards In 2015

Partnership with The Byne Group Results in Success

Jul 30, 2015, 10:21 ET from Nyack Hospital

NYACK, N.Y., July 30, 2015 /PRNewswire-USNewswire/ -- Nyack Hospital is pleased to announce their 2014 Breast Health Awareness campaign to educate women on the importance of mammograms, (nyackhospital.org/yourbreasthealth) has won a series of awards throughout the marketing and advertising industry. By using clever infographics and breast cancer statistics, Nyack Hospital's agency of record, The Byne Group, (thebynegroup.com) a creatively driven strategic branding, full-service advertising and digital marketing agency, developed, created and distributed a well-rounded marketing campaign across multiple channels. Through print, digital, social and "painting The Shops at Nanuet Mall pink," by wrapping escalators in ads, flying pink flags in the parking lot and multiple outdoor posters, Nyack Hospital's message, "Your Body. Your Health. Your Life." (#yourbreasthealth) came alive throughout the region.

The clever campaign featured visually stunning infographics, which gave life to important data and actions in an easily understood, memorable and enjoyable way. Through the use of illustrations and statistics, the messaging caught the attention of five industry organizations this year. Following is a list of awards this campaign won.

  • The Cancer Awareness Advertising Awards (CAAAwards.com)
    Gold Award – Category: Total Advertising Campaign
    The nation's most exclusive advertising awards program designed specifically for cancer related products and services.
  • Apex Awards (apexawards.com)
    Award for Public Excellence – Category: Campaigns, Programs, Plan-Health and Medical
    An annual competition for publishers, editors, writers and designers who create print, web electronic and social media campaigns.
  • Aster Awards (asterawards.com)
    Silver Award – Category: Service Line – Cancer
    The Aster Awards is dedicated to recognizing the most talented healthcare marketing professionals for excellence in advertising.
  • Healthcare Advertising Awards (healthcare-advertising-awards.com)
    Bronze – Category: Health Promotion
    A national competition to recognize the field of healthcare marketing and advertising, the Healthcare Advertising Awards is the oldest, largest and most prestigious advertising awards competition, with over four thousand entries submitted last year from every state in the country and multiple foreign countries. 
  • Ragan's Healthcare PR and Marketing Awards (ragan.com/awards)
    Finalist – Category: Best Wellness Campaign
    Ragan's award competitions are the most prestigious in the PR and corporate communications industry. Hospitals, specialized care facilities, health care organizations and agencies with health care clients send in their best executed communication ideas and inspirations.

"We are pleased to be recognized for our creative work around our 2014 Breast Health Awareness Campaign," said Lauren Malone, Director of Public Relations and Marketing, Nyack Hospital. "We are once again working with The Byne Group and can't wait to unveil our 2015 creative campaign for breast health awareness in October."

To learn more about Nyack Hospital visit www.nyackhospital.org.

Photo - http://photos.prnewswire.com/prnh/20150729/249227-INFO 


SOURCE Nyack Hospital