NEW YORK, Jan. 18, 2018 /PRNewswire/ -- The Council of Fashion Designers of America (CFDA) together with Suntchi (Shanghai) Brand & Technology Co., Ltd and in association with Alibaba Group's Tmall are pleased to announce Tmall China Day during New York Fashion Week: Men's (NYFW: Men's) which will bring some of China's most exciting designers and brands to the upcoming edition of NYFW: Men's in February.
In an effort to introduce leading Chinese designers to international markets, the partnership works to build closer connections between the Chinese and American fashion communities. Four featured designers and brands have been hand selected to showcase contemporary Chinese fashions. Additional support was provided by an Advisory Board featuring Steven Kolb, President and CEO of the CFDA; Jessica Liu, President of Tmall Fashion & Luxury; Lv Xiaolei ('Madame Lu'), Vice Secretary-General of Shanghai Fashion Week, and Paul Fang, CEO of Suntchi. The effort was also supported by Justin Berkowitz, Fashion Director of Men's for Bloomingdale's, and T Magazine China, a strategic media partner, and its Editor in Chief Mr. Dan Cui.
The participating designers are:
Tmall China Day will feature a number of events throughout NYFW: Men's including:
- February 7: Runway shows and presentation from participating designers at Skylight Modern in three time slots -- 10:00-11:00am, 2:00-3:00pm, and 6:00-7:00pm.
- February 5-7: An exclusive space at Skylight Modern dedicated to showcase the group presentation and the China Day concept.
Additionally, an exclusive showroom will be set up especially for buyers and media during this time.
The runway shows will be recorded and broadcasted to millions of shoppers the next day through the "See Now, Buy Now" format. Most pieces that are launched by Tmall China Day designers will be available on Tmall immediately following the show.
The CFDA and Suntchi inked a five-year partnership in 2017, creating the first gateway connecting China's premier business network and marketing giant's branding platform with U.S. based fashion brands and designers. Tmall is the exclusive Chinese e-commerce strategic partner for NYFW: Men's and the partnership aims at promoting greater exchange and integration between the fashion industries in the U.S. and China.
"China Day allows us to further expand the scope of NYFW: Men's by showcasing the most exciting Chinese fashion talent to the American fashion community," said Steven Kolb, President and CEO of the CFDA. "The initiative is part of CFDA's overall strategy to build international ties, which will in turn help us strengthen the impact of American fashion globally. We thank Suntchi and Tmall for their support in making Tmall China Day happen."
"We are proud to work with CFDA and Suntchi to make Tmall China Day a reality at NYFW: Men's. Our goal is to foster up-and-coming Chinese designers and help them get more international exposure, as well as showcase established Chinese brands and help them expand their global growth channels," said Jessica Liu, President of Tmall Fashion. "As the leading B2C e-commerce platform in China with over 500 million active users, Alibaba empowers brands with the consumer insights and technology needed to grow their businesses globally. We look forward to working closely with CFDA and Suntchi to make Tmall China Day a success this February."
"The strategic partnership between Suntchi and CFDA aims to bring American designers and brands to the large base of Chinese consumers. What's more, we also carry a mission to bridge the Chinese designers and brands to the American fashion community," said Paul Fang, CEO of Suntchi.
About the CFDA
The Council of Fashion Designers of America, Inc, (CFDA) is a not-for-profit trade association founded in 1962 with a membership of over 500 of America's foremost womenswear, menswear, jewelry, and accessory designers. In addition to hosting the annual CFDA Fashion Awards, the organization owns the Fashion Calendar and stages New York Fashion Week: Men's. www.CFDA.com
About Alibaba Group
Alibaba Group's mission is to make it easy to do business anywhere. The company aims to build the future infrastructure of commerce. It envisions that its customers will meet, work and live at Alibaba, and that it will be a company that lasts at least 102 years.
Suntchi (stock code: 839318) is China's leading fashion, lifestyle and entertainment company and the exclusive strategic partner of the Council of Fashion Designers of America; the official partner of New York Fashion Week. Suntchi's main business includes fashion brand management, super IP integration (SUPER IP+), global fashion & lifestyle events and talent brand management. www.suntchi.com
SOURCE The Council of Fashion Designers of America (CFDA)