NYLON Media Inc. Acquires Majority Stake In Leading Conference Company "Simply Stylist"
NEW YORK, May 23, 2017 /PRNewswire/ -- NYLON Media Inc. today announces the acquisition of Simply Stylist, the premier conference business focused on fashion and beauty insiders, entrepreneurs, industry leaders and influencers.
The move comes just after the unveiling of NYLON Studio late last year, and NYLON Productions in January of this year. NYLON's 360-degree custom portfolio is positioning the business as an integrated market leader for brands with a digital reach of over 35 million unique users, and a social reach of over 100 million.
Simply Stylist will continue to operate as "Simply" and will work closely with NYLON and Socialyte to build and extend its talent roster, conference and brand activation businesses and video content.
"I'm extremely excited by the recent acquisition of Simply to round out the NYLON Media Inc. portfolio. The addition adds a layer to the business, which will enable us to connect and engage at a much deeper level with our consumers, brands and leading talent in the industry," says Jamie Elden, President of NYLON and Chairman of Socialyte.
As one of America's fastest growing media companies, NYLON, publisher of NYLON magazine and owner of Socialyte, the influencer casting agency, continues to amplify its reach and invest in its offerings to meet the demands of its ever-expanding audience and growing client base. In addition to providing custom video, influencer marketing, and experiential services, the brand's 360-degree portfolio now includes a conferencing arm utilizing Simply Stylist's outstanding track record of delivering high quality events in both B2B and consumer spaces.
Simply Stylist, which was founded in 2012 by Sarah Boyd, continues to pave the way for how experts collaborate to move the industry forward through social media, managing a roster of top tier celebrity talent as bloggers. The company bridges the gap between brands and trendsetters by leveraging the vast reach of their community to organically integrate within a brand's marketing and communications strategy. This includes advisory, content creation, partnerships, sponsored content and more. With conferences spanning across the United States and Dubai reaching a global audience, Simply Stylist provides a unique destination for brands to interact with influencers and active consumers and engage their network of followers.
"I've always viewed NYLON as a leader in the publishing industry ever since my PR days. They've never followed trends, but rather created them which has been my goal at Simply Stylist, 'to shine the spotlight on the true industry innovators and tastemakers'" says Sarah Boyd, founder of Simply Stylist.
Boyd will continue leading the business reporting to Elden and will also work with the executive team of NYLON and Socialyte on creating new 360 opportunities for both existing and new clients.
"NYLON's place in reaching women 16-34 in unique, scalable and engaging ways has resulted in exponential growth over the past 18 months," Elden continues, "and we expect further acquisitions to continue to enhance both our client services and consumer experiences."
With the addition of Simply, the NYLON's digital reach grows to 45 million uniques and social surpasses 140 million under the expanded owned and operated portfolio.
About NYLON Media Inc
NYLON Media Inc is a leading global provider of fashion, beauty, music and pop culture content for today's millennial women with its digital, original programming, print, social, influencer, e-commerce, and live event programs. NYLON launched in 1999 and has expanded its unique dedicated following into a true global multimedia company reaching over 35 million users digitally and over 100 million socially via its influencer platform, Socialyte. NYLON.com.
About Simply Stylist
Simply Inc. is a Los Angeles based company dedicated to connecting consumers with top tier stylists, bloggers, editors and tastemakers in the fashion and beauty industry. With events in New York, Chicago Los Angeles, and Dubai, Simply Stylist provides tools and tips from a panel of industry experts to those interested in fashion, styling, and beauty. Each event includes networking opportunity where attendees can connect with potential employers, companies, and brands in a conversational setting, allowing individuals to learn more about the industries. Each event concludes with a designer fashion and beauty brand experience where attendees can discover the trends. In 2014, Simply Digital Network was created to include talent management for a variety of celebrity bloggers and digital influencer campaigns for brands.
For further information on NYLON, please contact [email protected]
SOURCE NYLON Media Inc.
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