NYX Cosmetics Appoints Cristina Bartolucci To Chief Creative Director

LOS ANGELES, May 29, 2013 /PRNewswire/ -- Today, NYX Cosmetics, the professional makeup line known for offering a full assortment of "affordable luxury" makeup products, announces the appointment of Cristina Bartolucci as Chief Creative Director. Bartolucci, a veteran of the beauty industry and Co-Founder of the cult brand, DuWop Cosmetics, will work along-side NYX's Founder and Chief Creative Officer, Toni K. providing leadership and support in the areas of product development and overall brand strategy and creative.

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"I couldn't be more excited to join the team at NYX Cosmetics," said Cristina Bartolucci, Chief Creative Director of NYX Cosmetics. "Toni K has done a tremendous job building a dynamic and innovative brand, and I am thrilled to bring my own experience and vision to help creatively grow the company to the next level."

Bartolucci brings over 20 years of experience in the beauty industry to her new role at NYX. Beginning her career as a makeup artist for A-list celebrities, as well as notable film, television shows and national commercials, she most recently served as Vice President of Brand Relations for Preferred Display where she consulted on design and development of point of purchase displays for domestic and international beauty retailers. Prior, she served as Vice President of Innovation for Roberts Cosmetics – an industry leader in cosmetic packaging and formula development.  Within this role, Bartolucci created over 100 products for leading cosmetics brands around the world.

These positions came on the heels of co-founding and acting as Chief Creative Officer of DuWop Cosmetics, the cult brand responsible for creating such innovative products as Lip Venom – the 1^st ever lip plumper. Bartolucci's role as Co-Founder and Chief Creative Officer included responsibility for all creative direction, including product and shade development, packaging and logo design, merchandising, web marketing, photo shoots and collateral production. The success of DuWop Cosmetics resulted in the achievement of numerous industry awards such as the prestigious Allure "Best of Beauty," O, The Oprah Magazine "O-Ward," and Redbook "Most Valuable Product," among many others.

"NYX Cosmetics is committed to building a staff of creative, like-minded beauty lovers who possess a passion and dedication to accelerating the brand and solidifying its place as a leader in the professional masstige cosmetics category," said Scott Friedman, Chief Executive Officer of NYX Cosmetics. "The hire of a talented, beauty industry pioneer such as Cristina Bartolucci showcases this commitment. With her impressive resume and combined industry experience in product development, packaging and branding, she will play a pivotal role in the continued development of our company.  Most importantly, Cristina's collaborative style fits perfectly with our team and our approach to engagement with our customers."

Bartolucci holds a Bachelor of Arts degree from the University of California, Berkley.

About NYX Cosmetics:

NYX Cosmetics, named after the ancient Greek goddess who ruled the night, uniquely offers a permanent collection of special-occasion makeup in addition to a solid selection of every day basics and on-trend shades.  Rich pigments and high payoff in products is what places NYX in a class of its own and distinguishes the line as a leader in the worldwide color cosmetics industry. With origins in the US, NYX is a global brand available at thousands of retailers consisting of specialty beauty and fashion stores (including Ulta, Douglas, Clicks, Sephora, Ricky's NYC, Urban Outfitters, Nordstrom and PacSun), freestanding shops, and beauty supply stores around the world, as well as on www.nyxcosmetics.com.

SOURCE NYX Cosmetics