NYX Cosmetics Celebrates Coast-to-Coast Expansion with New, Strategic Retail Partnerships

Professional Makeup Brand Grows Distribution Channels through Ricky's NYC and California- Based Pac Sun

Oct 22, 2012, 07:57 ET from NYX Cosmetics

LOS ANGELES, Oct. 22, 2012 /PRNewswire/ -- Today, NYX Cosmetics, the professional makeup line known for offering "affordable luxury" makeup products, announces two new retail partnerships with Ricky's NYC and Pac Sun. These new accounts will extend NYX's presence in the New York marketplace and will build on the strategic partnerships NYX maintains with makeup artists and fashion brands.

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"Within the last year, NYX Cosmetics has experienced significant, multi-faceted company growth, and we are extremely excited by the continued expansion these new, strategic retail partnerships will afford us," said Scott Friedman, NYX Cosmetics' CEO. "Our partnership with both of these retailers represents our company's commitment to not only meet the expectations of our current customers, but also introduce the NYX brand to new audiences."

On October 10th, NYX launched into all 619 Pac Sun store locations, selling NYX in all three categories of the California-based company's retail locations. Featured products will include Glam Shadow Stick, Mega Shine Lip Gloss, Super Skinny & Super Fat Eye Marker, Roll on Eye Shimmer, Fabulous Eye Lashes and Studio Liquid Liner, and Liquid Crystal Liner. NYX Cosmetics will sit alongside such established clothing brands as Roxy, Billabong, Fox Sports and Vans.

Additionally, NYX Cosmetics launched into Ricky's NYC on October 17th and will initially be sold in 28 store-fronts. The one stop super-shop for everything beauty will be the first major retailer in the heart of New York City to carry the NYX line and will offer over 384 SKUs, featuring products such as The Curve, Roll on Eye Shimmer, Soft Matte Lip Cream and Collection Noir. This partnership provides NYX consumers with long-awaited access to the brand in New York City.

"Ricky's is excited to be the premier retailer of NYX cosmetics in NYC," said Marlyn Roquemore, Director of Buying and Product Development, Ricky's NYC. "The brand is a perfect complement to our extensive product range in color and cosmetic accessories. "

Ricky's NYC and Pac Sun join NYX's current availability in 50+ countries at department stores, freestanding shops and beauty supply stores. For more information on NYX Cosmetics, please visit their website at www.nyxcosmetics.com

About NYX Cosmetics:
NYX Cosmetics, named after the ancient Greek goddess who ruled the night, uniquely offers a permanent collection of special-occasion makeup in addition to a solid selection of every day basics and on-trend shades. Rich pigments and high payoff in products is what places NYX in a class of its own and distinguishes the line as a leader in the massive color cosmetics industry. With origins in the US, NYX is a global brand available at thousands of retailers including department stores (like Ulta and Urban Outfitters in the US), freestanding shops, and beauty supply stores around the world, as well as on www.nyxcosmetics.com.

SOURCE NYX Cosmetics