NYX Cosmetics Expands International Presence At Cosmoprof Asia Hong Kong

World's Fastest Growing Color Cosmetics Brand Debuts New Product Launches and Showcases Industry Awards at the International Beauty Trade Show

Nov 09, 2012, 07:57 ET from NYX Cosmetics

LOS ANGELES, Nov. 9, 2012 /PRNewswire/ -- Today, NYX Cosmetics announces their presence at Cosmoprof Asia Hong Kong. The professional makeup line known for offering a full selection of "affordable luxury" makeup products will participate in the beauty trade show, featuring their recent and upcoming product launches, as well as highlight their latest beauty industry awards.

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"Cosmoprof Asia Hong Kong is the perfect venue to meet with some of our long-term distributors and some of our new strategic distribution partners," said Scott Friedman, NYX Cosmetics' CEO. "NYX recently launched at Sephora Malaysia and will be launched very soon at Sephora India.  The brand will also be expanding its presence in free-standing stores in Thailand, Vietnam, The Philippines, and Colombia and within retailer store locations in South Africa, Egypt and Russia among many others." Friedman continued, "Our partnerships and expansion continue to flourish throughout Europe, and we recently opened up new offices in Wiesbaden, Germany as well as two European distribution centers in Germany and The Netherlands.  We welcome retailers, the press and distributors to come see why NYX is the fastest growing Color Cosmetics brand in the world."

At the tradeshow, taking place from November 14-16 at the Hong Kong Convention & Exhibition Center in Hong Kong, attendees are invited to visit the NYX Cosmetics booth at #1E-H6A. Onsite, distributors will have the opportunity to see new and classic NYX products, and experience first-hand the edgy, sexy and sassy brand that has become the fastest growing color cosmetics company worldwide.

Within the booth, NYX will highlight their upcoming product launches for 2013 including such products as Born to Glow Liquid Illuminator, Makeup Setting Spray, and The Natural Shadow Palette. Additionally, their top-selling 2012 product launches will be showcased including The Curve, Glam Collection, and the recent recipient of Allure magazine's 2012 Best of Beauty Award, Matte Bronzer.

Additionally, NYX will proudly showcase recent honors and beauty industry awards from the likes ofICMAD, Allure, and Nylon. In June 2012, the Independent Cosmetic Manufacturers and Distributors (ICMAD) presented NYX Cosmetic s with the CITY 2012 Best Color Cosmetics Packaging award for the Haute Jersey Leopard Couture palette, and the NYX Cosmetics Eye Shadow Palette was included in the Best Makeup category for the 2012 Nylon Beauty Awards.

To book a press appointment with NYX Cosmetics during Cosmoprof Asia Hong Kong, please contact Tonie Shin at publicity@nyxcosmetics.com. For more information on NYX Cosmetics and their presence at Cosmoprof Asia Hong Kong, please visit their website at www.nyxcosmetics.com.

About NYX Cosmetics:
NYX Cosmetics, named after the ancient Greek goddess who ruled the night, uniquely offers a permanent collection of special-occasion makeup in addition to a solid selection of every day basics and on-trend shades.  Rich pigments and high payoff in products is what places NYX in a class of its own and distinguishes the line as a leader in the massive color cosmetics industry. With origins in the US, NYX is a global brand available at thousands of retailers consisting of specialty beauty and fashion stores (including Ulta, Douglas, Clicks, Sephora, Urban Outfitters, Nordstrom and PacSun), freestanding shops, and beauty supply stores around the world, as well as on www.nyxcosmetics.com.

SOURCE NYX Cosmetics