NYX Cosmetics Expands Target Retail Partnership

The Professional Makeup Brand is Now Available in United States and Canadian Doors

Aug 29, 2013, 07:57 ET from NYX Cosmetics

LOS ANGELES, Aug. 29, 2013 /PRNewswire/ -- Beauty gurus in the United States and Canada can now add Target to their list of favorite destinations to get their NYX fix. Today, NYX Cosmetics, the professional makeup line known for offering "affordable luxury" makeup products, announces an expanded retail partnership with Target. After positive reaction to their entry in Target's Canadian market, as well as an extremely successful test launch domestically, NYX is now available in over 1,000 Target stores across North America. This expanded partnership is an opportunity for customers to have greater access to the trendy, yet affordable line of professional-quality cosmetics and for NYX to have presence within one of the premier destinations for cosmetic purchases.

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"As a brand, we are continuously looking for growth opportunities and strategic ways to make NYX more widely available to consumers," said Scott Friedman, NYX Cosmetics' CEO. "This is a dream partnership as NYX and Target share a common goal of providing their customers with the best product at affordable prices, as well as a commitment to bringing the hottest trends in beauty and fashion to the public."

NYX's partnership with Target first began in Canada where they launched in 2013 to an audience of enthusiastic and welcoming consumers. NYX is now available in 1,093 Target stores across the United States, with the remaining door openings planned for early 2014. In both countries, the brand is found in the Cosmetic Department's bright and inviting wall displays. Additionally, NYX and Target will collaborate on marketing initiatives featuring best-selling NYX items in limited-edition packaging.

At stores, customers have access to over 150 NYX product sku's including mainstay, cult-favorite items such as their Jumbo Eye Pencil, Eye Shadow Palettes, Extra Creamy Round Lipstick and Slide on Pencil. Additionally, specialty products such as the award-winning The Curve, Shine Killer, Pore Filler, Matte Lipstick and Soft Matte Lip Cream will also be available. Target will also feature NYX's newest product launches, as well as specialty items from the line.

Target joins NYX's current list of retailers consisting of thousands of specialty beauty and fashion stores, freestanding shops, and beauty supply stores across 60+ countries worldwide. For more information on NYX Cosmetics, please visit their website at www.nyxcosmetics.com

About NYX Cosmetics:

NYX Cosmetics, named after the ancient Greek goddess who ruled the night, uniquely offers a permanent collection of special-occasion makeup in addition to a solid selection of every day basics and on-trend shades.  Rich pigments and high payoff in products is what places NYX in a class of its own and distinguishes the line as a leader in the worldwide color cosmetics industry. With origins in the US, NYX is a global brand available at thousands of retailers consisting of specialty beauty and fashion stores (including Ulta, Douglas, Clicks, Sephora, Ricky's NYC, Urban Outfitters, Nordstrom and PacSun), freestanding shops, and beauty supply stores around the world, as well as on www.nyxcosmetics.com.

SOURCE NYX Cosmetics