NYX Cosmetics Premieres at New York Fashion Week

LOS ANGELES, Feb. 9, 2012 /PRNewswire/ -- Today, NYX Cosmetics, the professional makeup line known for offering "affordable luxury" makeup products announces their debut at New York Fashion Week. In an effort to continue building their presence in New York, the Los Angeles based beauty brand will participate in two major events including sponsorship of the Imitation by Tara Subkoff presentation on Sunday, February 12th and The Total Beauty LIVE! event on Tuesday, February 14th.

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NYX Cosmetics will debut at New York Fashion Week as the official makeup sponsor of the Imitation by Tara Subkoff presentation on Sunday, February 12th at Buddakan. New York Makeup Artist, Tina Turnbow has been engaged to lead the backstage team. While the makeup look for the show will not be revealed in advance, Turnbow will draw on NYX Cosmetics' vibrant, diverse product line to create a look that compliments designer Tara Subkoff's much anticipated fall 2012 collection.

"We are thrilled to participate this year at New York Fashion Week," said Scott Friedman, NYX Cosmetics CEO. "As we continue to build our brand, one of our major focuses will be to partner with fashion brands that share our passion for making women feel beautiful. We are honored to have the opportunity to collaborate with such established industry names as Tara Subkoff and Tina Turnbow."

NYX Cosmetics will also co-host the Total Beauty LIVE! at Fashion Week Event on Tuesday, February 14th.The event will be hosted by Total Beauty Editor Dawn Davis and Makeup Artist, Jill McKay. During the live streaming event, participants will have the chance to talk to McKay, watch live tutorials with NYX products, get answers to their beauty questions, and sign up for a chance to receive free NYX products. Beginning at 1:15 p.m. EST/10:15 a.m. PST, participants will be able to join in one of three ways: watch and ask at www.totalbeautylive.com, view and share on Facebook at www.Facebook.com/TotalBeauty and Participate via Twitter using #TotalBeautyLIVE.

"Our research shows that 80% of women are talking about the brands they love online. We're excited to be working with NYX Cosmetics on our Fashion Week installment of Total Beauty LIVE! as a hybrid marketing platform combining sampling and social interactive media," explains Ethelbert Williams, Head of Marketing, Total Beauty Media Group. "The NYX brand is embracing ways to better engage women as they spend on average 20 minutes online researching brand choices prior to purchasing."

NYX Cosmetics fans will be able to track NYX Cosmetics New York Fashion Week activities through their various digital domains including their newly redesigned website, NYX Cosmetics' facebook page, @NyxCosmetics Twitter account and YouTube Channel. For more information on NYX Cosmetics, visit www.nyxcosmetics.com.

About NYX Cosmetics:
NYX Cosmetics, named after the ancient Greek goddess who ruled the night, is known for its high-quality, professional makeup and incredibly wide shade selection – ideal for both artistry and every day creative looks. Since its launch in 1999, NYX Cosmetics has introduced products in every makeup category and rarely discontinues shades.  It is one of the fastest growing cosmetics brands domestically and internationally. Loved by makeup artists and beauty aficionados alike NYX Cosmetics features over 1500 SKUs in their product line.  For more information, please visit www.nyxcosmetics.com.  

SOURCE NYX Cosmetics