O-Cedar® Launches Punch Sponges and Debuts "Punch Up the Joy" Awards

New Fruit Inspired Scrub Sponges Combine Powerful Cleaning Performance with Playful Design

AURORA, Ill., Aug. 31, 2026 /PRNewswire/ -- O-Cedar, a category leader in innovative floor care, announced the launch of Punch Scrub Sponges, a new line of scented, fruit-shaped scrub sponges designed to bring fun to everyday cleaning. To celebrate the launch, the brand is introducing the Punch Up the Joy Awards, a consumer voting campaign that celebrates social media creators who inspire joy, creativity, and colorful living.

The campaign encourages consumers to make simple swaps that brighten everyday routines, whether that means replacing an ordinary sponge with a colorful Punch sponge or finding new ways to bring joy into their homes. Voting is open now through Oct. 2, 2026 at O-Cedar's "Punch Up the Joy" Awards. Participants will be entered for a chance to win $2,500 to make their own joyful swaps at home, along with an O-Cedar cleaning bundle featuring Punch sponges. For an added entry, consumers can share their joyful swaps using #PunchUpTheJoy and tagging @ocedarclean on social media. Winners in each of the five creator categories will also receive an O-Cedar cleaning bundle featuring Punch Sponges and more.

Punch sponges combine powerful, non-scratch cleaning performance with playful, fruit inspired designs.  Designed to make everyday cleaning a little more enjoyable, they deliver the durability consumers expect from O-Cedar while standing up to daily messes. The sponges rinse clean and are dishwasher safe for long-lasting use.

Whether cleaning delicate glassware, wiping down countertops or tackling baked-on messes, there's a Punch sponge designed for the job.

The Punch lineup includes:

• Lemon Flexible Scrub Sponge: Ultra-flexible and easy to maneuver, making it perfect for delicate surfaces and hard-to-reach areas. Its unique shape bends to clean stemware, vases, water bottles and other everyday items with ease.
• Apple Multi-Use Scrub Sponge: Your go-to sponge for everyday cleaning. It stays firm in cold water for tougher scrubbing and softens in warm water for wiping surfaces and soaking up spills, making it versatile enough for kitchens, bathrooms and beyond.
• Orange Heavy Duty Scrub Sponge:  Built to tackle tougher messes around the home. The Orange Punch sponge features the same thermo-active technology as Apple, plus a power scrub layer to cut through baked-on food, greasy stovetops, grills and other stubborn messes with ease.

"Punch Scrub Sponges were created to make cleaning feel a little more joyful while maintaining the powerful performance O-Cedar products are known for," said Kate Bracaglia at Freudenberg Home and Cleaning Solutions. "The Punch Up the Joy Awards extend that idea by celebrating creators who inspire people to bring creativity, color, and joy into everyday life."

Punch Scrub Sponges are available at major retailers nationwide where O-Cedar products are sold for $3.99 each or $11.99 for a three pack. Visit ocedar.com for more information and to find a retailer.

About O-Cedar
O-Cedar®, the category leader in traditional floor care, is an internationally recognized brand, known as O-Cedar® in the US, and Vileda® in Canada and Europe. O-Cedar is known for innovative cleaning products, including the best-selling EasyWring spin mop, the award-winning Scrunge Scrub Sponge* and their newest innovation, the H2prO Flat Mop. For more information visit http://www.ocedar.com/. 

About Freudenberg Household Products
O-Cedar® is part of Freudenberg Household Products, a division of the Freudenberg Group headquartered in Weinheim, Germany. The company's Household Products Division is a leading international manufacturer of branded goods including household cloths, cleaning products and laundry care products, and is the leader in virtually all markets in which it competes. The Freudenberg Household Products division employs about 2,300 employees globally and is best known in America for its O-Cedar® brand and signature tagline "O-Cedar: It Feels Great to Feel at Home!®" 

*Scrunge Sponge was named Best Sponge in 2020 by America's Test Kitchen. 

SOURCE O-Cedar