O2 MEDIA and PIRELLI Take a Front Seat on Women's Road Safety with New "Tire Smart" Campaign

O2 Media, the leader in Brand-Integrated Content Marketing and Entertainment, and Pirelli Tire North America form strategic partnership in support of National Tire Week to help women and their families stay safe on the road

May 28, 2015, 10:55 ET from O2 Media

POMPANO BEACH, Fla., May 28, 2015 /PRNewswire/ -- O2 Media is proud to partner with Pirelli Tire North America to drive awareness about tire safety for women in support of National Tire Safety Week, May 24-30, 2015, through the launch of a new campaign, "Tires for Life." The campaign has been developed to steer women to become "Tire Smart" and realize that proper tire care and maintenance can both extend a tire's life and keep the lives that mean most to them safe.

As part of the "Tires for Life" campaign, Pirelli Tire will reinforce how they value your family's safety in a featured segment on The Balancing Act®, one of O2 Media's long-running Branded Entertainment programs. Maureen Kline, Director of Public Affairs and Sustainability for Pirelli Tire North America, will teach viewers some tire etiquette and educate women on how to check tire pressure, what to look for in tread wear and seasonal tire safety.

The show's premiere aired on Monday, May 25, 2015 with an encore presentation airing on Monday, June 1, at 7:30 a.m. (ET/PT) on Lifetime TV.

Pirelli is among the largest global tire makers, and focuses on high end, premium tires. Its iconic 140 year history is known worldwide, and both Formula One drivers -- the most skilled in the world -- and high-octane moms trust Pirelli's peerless reputation for quality, ultra high performance, safety and comfort.

Testament to this is its recent launch of P Zero All Season Plus, a tire designed specifically for North American drivers, which marries the high performance DNA of the famed P Zero tire with all season capability to deliver an optimized driving experience. Today, as a supplier to top brands like Audi, BMW, Ferrari and Mercedes, Pirelli is also recognized for its sustainability practices and fuel efficiency tire design initiatives.

In recognition of National Tire Safety Week May 24-30, Pirelli asks you to "Be Tire Smart – Play Your Part." 

Direct link to infographic: http://photos.prnewswire.com/prnh/20150527/218914-INFO

About O2 Media™  
O2 Media™ is the leader in Brand-Integrated Content Marketing and Entertainment for over 20 years, creating and producing more than 2,000 episodes airing across their four award-winning shows The Balancing Act®, Designing Spaces®, Mission Makeover®, and All Mixed Up™ currently airing on Lifetime® and U.S. syndication markets and recently launched new series Access Health®. O2 Media™ has collaborated with over 4,000 global and national brands, including Forbes top 500 companies that have come to shoot in the company's state-of-the-art production and development studios in South Florida. This has allowed O2 Media™ the unique opportunity to produce successful shows and test brand concepts for Marketers. www.o2media.com

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Founded in 1872, Pirelli & C. SpA is the fifth largest tire manufacturer in the world in terms of sales.  Present in over 160 countries, Pirelli has 22 manufacturing sites and employs approximately 38,000 people around the world. Pirelli is a leading producer of premium tires due to its commitment to R&D. Successfully competing in motorsport since 1907, Pirelli is currently the exclusive supplier of the Formula 1 championship, the Superbike world championship, and many single marquee championships around the world.

Pirelli is recognized as a socially aware corporation that applies sustainable practices in everything from "green performance" products to providing a healthy environment for its workers and their families.  The company achieved a perfect score in the FTSE 4 Good Global and European STOXX sustainability index, and has maintained a global sustainability leadership position in the Dow Jones Sustainability World and Europe Indexes for seven consecutive years. Pirelli is the only tire manufacturer to be included in the Global Compact 100 sustainability stock index. In June, the Foreign Policy Association awarded Pirelli Chairman and CEO Marco Tronchetti Provera the 2013 Social Responsibility Award for his ongoing endeavors in sustainability and social responsibility.

Pirelli Tire North America (PTNA) services NAFTA (North American Free Trade Agreement) member countries through its Modular Integrated Robotized System (MIRS) facility and research and development center at its Rome, Georgia headquarters, its state-of-the-art manufacturing plant in Silao, Mexico and its New York City, Montreal and Mexico City sales and marketing offices.  The company manufactures, distributes and markets original equipment and replacement tires for export and domestic car/motorcycle applications (US, CA, MX) and Agro/Heavy Truck platforms (MX).

Follow us on Facebook, YouTube, Twitter @pirelliusa or Instagram @pirellitirenorthamerica

Please visit the Pirelli website for more information: http://www.pirelli.com/tires/en-us/index



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