Oatmeal Market size to grow at a CAGR of 4.45% from 2022 to 2027, Rapid increase in urbanization globally to drive market growth - Technavio

NEW YORK, April 26, 2023 /PRNewswire/ -- Technavio has been monitoring the oatmeal market, and it is expected to grow by USD 751.97 million from 2022 to 2027. As per the latest report, the market will progress at a CAGR of 4.45% during the forecast period. This report aid business leaders with an up-to-date analysis that includes the study of the current market scenario, the latest trends and drivers that are likely to influence the market growth, and the overall market environment. The availability of gluten-free and allergy-friendly oatmeal is a major oatmeal market trend driving market growth. As there is a growing need for eco-friendly options as well as gluten-free oatmeal-based products, oatmeal manufacturers are responding to this trend by creating oatmeal-based products that are free of common allergens such as dairy, nuts, and soy. Hence, such trends are expected to drive the growth of the global oatmeal market during the forecast period. Download Latest Sample Report within minutes!

Oatmeal Market 2023-2027: Scope

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources. Our oatmeal market report covers the following areas:

• Oatmeal Market size
• Oatmeal Market trends
• Oatmeal Market industry analysis
• Oatmeal Market five forces analysis
• Oatmeal Market competitive landscape

Oatmeal Market 2023-2027: Market Dynamics

Key Drivers

• The rapid increase in global urbanization is a major driver for the growth of the oatmeal market during the forecast period.
• The growth can be attributed to factors such as increased urbanization. This led to an increase in the need for a quick, easy, healthy, portable breakfast option such as oatmeal. 
• Owing to features such as being easy to prepare and portable, oatmeal is a great breakfast choice for city dwellers. Moreover, it can be prepared in minutes and easily transported in single-serving packs or containers.
• For example, single-serve oatmeal cups and flavored oatmeal packets can be quickly prepared and consumed on the go. 
• Hence, such drivers are anticipated to propel the growth of the global oatmeal market over the forecast period. 

What's New? -

• Special coverage on the Russia-Ukraine war; global inflation; recovery analysis from COVID-19; supply chain disruptions, global trade tensions; and risk of recession
• Global competitiveness and key competitor positions
• Market presence across multiple geographical footprints - Strong/Active/Niche/Trivial - Buy Now!

Major Challenges

• The presence of different substitute products is a major challenge hampering the growth of the oatmeal market. 
• One of the biggest challenges for the oatmeal market is the competition from other breakfast options. Granola, yogurt, smoothies, and other to-go options fall under the many breakfast options available to consumers today.
• Consumer preference for these other options over oatmeal may limit market growth during the forecast period.
• A key factor in this competition is that oatmeal is a simple breakfast with little variety. Thus, manufacturers must meet this challenge by launching fresh, new oatmeal products with a variety of flavors and textures to suit consumer tastes.
• Hence, this challenge is expected to restrain the growth of the global oatmeal market during the forecast period. 

• Application 
• Instant Rolled Oat
• Whole Oat Grain
• Regular Oats
• Steel Cut Oats
• Others
• Product Type 
• Cold Oatmeal
• Hot Oatmeal
• Geography 
• North America
• Europe
• APAC
• Middle East And Africa
• South America

The market share growth by the instant rolled oat segment will be significant for the market growth during the forecast period. To cook oatmeal faster, oat groats are rolled and flattened before being steamed and lightly toasted, which gives busy consumers access to a convenient and easy-to-prepare breakfast option. Additionally, the growing health consciousness and consumer demand for quick and healthy foods are expected to drive the steady growth of the global oats market over the forecast period. Hence, such factors drive segment growth during the forecast period.

To learn more about the global market trends impacting the future of market research, download a sample report!

Oatmeal Market 2023-2027: Vendor Analysis

The market is fragmented, and the degree of fragmentation will accelerate during the forecast period. We provide a detailed analysis of around 25 vendors operating in the Oatmeal Market, including some of the vendors such as Avena Foods Ltd., Blue Lake Milling, Bobs Red Mill Natural Foods Inc., Bright People Foods Inc., Castle Valley Mill, Easywell Consumer Products Inc., General Mills Inc., Glanbia plc, Grain Millers Inc., Kellogg Co, Morning Foods Ltd., Natunola Health Inc., Nestle SA, New Hope Mills Manufacturing Inc., PepsiCo Inc., Richardson International Ltd., Small Valley Milling, Torto Food Industries M Sdn Bhd, TreeHouse Foods Inc., and Weetabix Ltd. Backed with competitive intelligence and benchmarking, our research reports on the oatmeal market are designed to provide entry support, customer profile, and M&As as well as go-to-market strategy support.

Vendor Offerings

• Avena Foods Ltd. - The company offers oatmeal such as Organic Gluten-Free Rolled Oats.
• Blue Lake Milling - The company offers oatmeal such as Oat Groats, Sugar and Honey Toasted Oats, and Quick Oats.
• Easywell Consumer Products Inc. - The company offers oatmeal such as Easywell Easy Oats.

Oatmeal Market 2023-2027: Key Highlights

• CAGR of the market during the forecast period 2023-2027
• Detailed information on factors that will assist oatmeal market growth during the next five years
• Estimation of the oatmeal market size and its contribution to the parent market
• Predictions on upcoming trends and changes in consumer behavior
• The growth of the oatmeal market
• Analysis of the market's competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of oatmeal market vendors

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Table of Contents:

1 Executive Summary

• 1.1 Market overview
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Application
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Product Type
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global oatmeal market 2017 - 2021 
• Exhibit 18: Historic Market Size – Data Table on Global oatmeal market 2017 - 2021 ($ million)

• 4.2 Application Segment Analysis 2017 - 2021 
• Exhibit 19: Historic Market Size – Application Segment 2017 - 2021 ($ million)

• 4.3 Product type Segment Analysis 2017 - 2021 
• Exhibit 20: Historic Market Size – Product type Segment 2017 - 2021 ($ million)

• 4.4 Geography Segment Analysis 2017 - 2021 
• Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)

• 4.5 Country Segment Analysis 2017 - 2021 
• Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary
• Exhibit 23: Five forces analysis - Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Application

• 6.1 Market segments
• Exhibit 30: Chart on Application - Market share 2022-2027 (%)
• Exhibit 31: Data Table on Application - Market share 2022-2027 (%)

• 6.2 Comparison by Application 
• Exhibit 32: Chart on Comparison by Application
• Exhibit 33: Data Table on Comparison by Application

• 6.3 Instant rolled oat - Market size and forecast 2022-2027 
• Exhibit 34: Chart on Instant rolled oat - Market size and forecast 2022-2027 ($ million)
• Exhibit 35: Data Table on Instant rolled oat - Market size and forecast 2022-2027 ($ million)
• Exhibit 36: Chart on Instant rolled oat - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Instant rolled oat - Year-over-year growth 2022-2027 (%)

• 6.4 Whole oat grain - Market size and forecast 2022-2027 
• Exhibit 38: Chart on Whole oat grain - Market size and forecast 2022-2027 ($ million)
• Exhibit 39: Data Table on Whole oat grain - Market size and forecast 2022-2027 ($ million)
• Exhibit 40: Chart on Whole oat grain - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Whole oat grain - Year-over-year growth 2022-2027 (%)

• 6.5 Regular oats - Market size and forecast 2022-2027 
• Exhibit 42: Chart on Regular oats - Market size and forecast 2022-2027 ($ million)
• Exhibit 43: Data Table on Regular oats - Market size and forecast 2022-2027 ($ million)
• Exhibit 44: Chart on Regular oats - Year-over-year growth 2022-2027 (%)
• Exhibit 45: Data Table on Regular oats - Year-over-year growth 2022-2027 (%)

• 6.6 Steel cut oats - Market size and forecast 2022-2027 
• Exhibit 46: Chart on Steel cut oats - Market size and forecast 2022-2027 ($ million)
• Exhibit 47: Data Table on Steel cut oats - Market size and forecast 2022-2027 ($ million)
• Exhibit 48: Chart on Steel cut oats - Year-over-year growth 2022-2027 (%)
• Exhibit 49: Data Table on Steel cut oats - Year-over-year growth 2022-2027 (%)

• 6.7 Others - Market size and forecast 2022-2027 
• Exhibit 50: Chart on Others - Market size and forecast 2022-2027 ($ million)
• Exhibit 51: Data Table on Others - Market size and forecast 2022-2027 ($ million)
• Exhibit 52: Chart on Others - Year-over-year growth 2022-2027 (%)
• Exhibit 53: Data Table on Others - Year-over-year growth 2022-2027 (%)

• 6.8 Market opportunity by Application 
• Exhibit 54: Market opportunity by Application ($ million)
• Exhibit 55: Data Table on Market opportunity by Application ($ million)

7 Market Segmentation by Product Type

• 7.1 Market segments
• Exhibit 56: Chart on Product Type - Market share 2022-2027 (%)
• Exhibit 57: Data Table on Product Type - Market share 2022-2027 (%)

• 7.2 Comparison by Product Type 
• Exhibit 58: Chart on Comparison by Product Type
• Exhibit 59: Data Table on Comparison by Product Type

• 7.3 Cold oatmeal - Market size and forecast 2022-2027 
• Exhibit 60: Chart on Cold oatmeal - Market size and forecast 2022-2027 ($ million)
• Exhibit 61: Data Table on Cold oatmeal - Market size and forecast 2022-2027 ($ million)
• Exhibit 62: Chart on Cold oatmeal - Year-over-year growth 2022-2027 (%)
• Exhibit 63: Data Table on Cold oatmeal - Year-over-year growth 2022-2027 (%)

• 7.4 Hot oatmeal - Market size and forecast 2022-2027 
• Exhibit 64: Chart on Hot oatmeal - Market size and forecast 2022-2027 ($ million)
• Exhibit 65: Data Table on Hot oatmeal - Market size and forecast 2022-2027 ($ million)
• Exhibit 66: Chart on Hot oatmeal - Year-over-year growth 2022-2027 (%)
• Exhibit 67: Data Table on Hot oatmeal - Year-over-year growth 2022-2027 (%)

• 7.5 Market opportunity by Product Type 
• Exhibit 68: Market opportunity by Product Type ($ million)
• Exhibit 69: Data Table on Market opportunity by Product Type ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 70: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 71: Chart on Market share by geography 2022-2027 (%)
• Exhibit 72: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 73: Chart on Geographic comparison
• Exhibit 74: Data Table on Geographic comparison

• 9.3 North America - Market size and forecast 2022-2027 
• Exhibit 75: Chart on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 76: Data Table on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 77: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 78: Data Table on North America - Year-over-year growth 2022-2027 (%)

• 9.4 Europe - Market size and forecast 2022-2027 
• Exhibit 79: Chart on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 80: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 81: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 82: Data Table on Europe - Year-over-year growth 2022-2027 (%)

• 9.5 APAC - Market size and forecast 2022-2027 
• Exhibit 83: Chart on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 84: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 85: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 86: Data Table on APAC - Year-over-year growth 2022-2027 (%)

• 9.6 Middle East and Africa - Market size and forecast 2022-2027 
• Exhibit 87: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 88: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 89: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 90: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

• 9.7 South America - Market size and forecast 2022-2027 
• Exhibit 91: Chart on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 92: Data Table on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 93: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 94: Data Table on South America - Year-over-year growth 2022-2027 (%)

• 9.8 US - Market size and forecast 2022-2027 
• Exhibit 95: Chart on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 96: Data Table on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 97: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 98: Data Table on US - Year-over-year growth 2022-2027 (%)

• 9.9 Russia - Market size and forecast 2022-2027 
• Exhibit 99: Chart on Russia - Market size and forecast 2022-2027 ($ million)
• Exhibit 100: Data Table on Russia - Market size and forecast 2022-2027 ($ million)
• Exhibit 101: Chart on Russia - Year-over-year growth 2022-2027 (%)
• Exhibit 102: Data Table on Russia - Year-over-year growth 2022-2027 (%)

• 9.10 Canada - Market size and forecast 2022-2027 
• Exhibit 103: Chart on Canada - Market size and forecast 2022-2027 ($ million)
• Exhibit 104: Data Table on Canada - Market size and forecast 2022-2027 ($ million)
• Exhibit 105: Chart on Canada - Year-over-year growth 2022-2027 (%)
• Exhibit 106: Data Table on Canada - Year-over-year growth 2022-2027 (%)

• 9.11 Australia - Market size and forecast 2022-2027 
• Exhibit 107: Chart on Australia - Market size and forecast 2022-2027 ($ million)
• Exhibit 108: Data Table on Australia - Market size and forecast 2022-2027 ($ million)
• Exhibit 109: Chart on Australia - Year-over-year growth 2022-2027 (%)
• Exhibit 110: Data Table on Australia - Year-over-year growth 2022-2027 (%)

• 9.12 UK - Market size and forecast 2022-2027 
• Exhibit 111: Chart on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 112: Data Table on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 113: Chart on UK - Year-over-year growth 2022-2027 (%)
• Exhibit 114: Data Table on UK - Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 115: Market opportunity by geography ($ million)
• Exhibit 116: Data Tables on Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers

• 10.2 Market challenges

• 10.3 Impact of drivers and challenges 
• Exhibit 117: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview

• 11.2 Vendor landscape
• Exhibit 118: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption
• Exhibit 119: Overview on factors of disruption

• 11.4 Industry risks
• Exhibit 120: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered
• Exhibit 121: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 122: Matrix on vendor position and classification

• 12.3 Avena Foods Ltd.
• Exhibit 123: Avena Foods Ltd. - Overview
• Exhibit 124: Avena Foods Ltd. - Product / Service
• Exhibit 125: Avena Foods Ltd. - Key offerings

• 12.4 Blue Lake Milling
• Exhibit 126: Blue Lake Milling - Overview
• Exhibit 127: Blue Lake Milling - Product / Service
• Exhibit 128: Blue Lake Milling - Key offerings

• 12.5 Bobs Red Mill Natural Foods Inc. 
• Exhibit 129: Bobs Red Mill Natural Foods Inc. - Overview
• Exhibit 130: Bobs Red Mill Natural Foods Inc. - Product / Service
• Exhibit 131: Bobs Red Mill Natural Foods Inc. - Key offerings

• 12.6 Bright People Foods Inc. 
• Exhibit 132: Bright People Foods Inc. - Overview
• Exhibit 133: Bright People Foods Inc. - Product / Service
• Exhibit 134: Bright People Foods Inc. - Key offerings

• 12.7 Easywell Consumer Products Inc. 
• Exhibit 135: Easywell Consumer Products Inc. - Overview
• Exhibit 136: Easywell Consumer Products Inc. - Product / Service
• Exhibit 137: Easywell Consumer Products Inc. - Key offerings

• 12.8 General Mills Inc.
• Exhibit 138: General Mills Inc. - Overview
• Exhibit 139: General Mills Inc. - Business segments
• Exhibit 140: General Mills Inc. - Key news
• Exhibit 141: General Mills Inc. - Key offerings
• Exhibit 142: General Mills Inc. - Segment focus

• 12.9 Glanbia plc
• Exhibit 143: Glanbia plc - Overview
• Exhibit 144: Glanbia plc - Business segments
• Exhibit 145: Glanbia plc - Key offerings
• Exhibit 146: Glanbia plc - Segment focus

• 12.10 Grain Millers Inc.
• Exhibit 147: Grain Millers Inc. - Overview
• Exhibit 148: Grain Millers Inc. - Product / Service
• Exhibit 149: Grain Millers Inc. - Key offerings

• 12.11 Kellogg Co
• Exhibit 150: Kellogg Co - Overview
• Exhibit 151: Kellogg Co - Business segments
• Exhibit 152: Kellogg Co - Key news
• Exhibit 153: Kellogg Co - Key offerings
• Exhibit 154: Kellogg Co - Segment focus

• 12.12 Nestle SA
• Exhibit 155: Nestle SA - Overview
• Exhibit 156: Nestle SA - Business segments
• Exhibit 157: Nestle SA - Key news
• Exhibit 158: Nestle SA - Key offerings
• Exhibit 159: Nestle SA - Segment focus

• 12.13 PepsiCo Inc.
• Exhibit 160: PepsiCo Inc. - Overview
• Exhibit 161: PepsiCo Inc. - Business segments
• Exhibit 162: PepsiCo Inc. - Key news
• Exhibit 163: PepsiCo Inc. - Key offerings
• Exhibit 164: PepsiCo Inc. - Segment focus

• 12.14 Richardson International Ltd. 
• Exhibit 165: Richardson International Ltd. - Overview
• Exhibit 166: Richardson International Ltd. - Product / Service
• Exhibit 167: Richardson International Ltd. - Key offerings

• 12.15 Torto Food Industries M Sdn Bhd 
• Exhibit 168: Torto Food Industries M Sdn Bhd - Overview
• Exhibit 169: Torto Food Industries M Sdn Bhd - Product / Service
• Exhibit 170: Torto Food Industries M Sdn Bhd - Key offerings

• 12.16 TreeHouse Foods Inc.
• Exhibit 171: TreeHouse Foods Inc. - Overview
• Exhibit 172: TreeHouse Foods Inc. - Business segments
• Exhibit 173: TreeHouse Foods Inc. - Key news
• Exhibit 174: TreeHouse Foods Inc. - Key offerings
• Exhibit 175: TreeHouse Foods Inc. - Segment focus

• 12.17 Weetabix Ltd.
• Exhibit 176: Weetabix Ltd. - Overview
• Exhibit 177: Weetabix Ltd. - Product / Service
• Exhibit 178: Weetabix Ltd. - Key offerings

13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist 
• Exhibit 179: Inclusions checklist
• Exhibit 180: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 181: Currency conversion rates for US$

• 13.4 Research methodology
• Exhibit 182: Research methodology
• Exhibit 183: Validation techniques employed for market sizing
• Exhibit 184: Information sources

• 13.5 List of abbreviations 
• Exhibit 185: List of abbreviations

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Technavio Research
Jesse Maida
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SOURCE Technavio