Oats Overnight Expands Beyond Oatmeal With The Launch of Oon Iced Protein Coffee at Target

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Oats Overnight

Nov 09, 2026, 08:00 ET

10 grams of protein and 100 milligrams of caffeine with no frother required, now exclusively at retail at Target stores nationwide and on Target.com

PHOENIX, Nov. 9, 2026 /PRNewswire/ -- Oats Overnight, the company known for making protein-forward nutrition more craveable and convenient, today announced that Oon Iced Protein Coffee is now available exclusively at participating Target stores nationwide and on Target.com.

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Oon Iced Protein Coffee - now available at Target stores nationwide
Oon Iced Protein Coffee - now available at Target stores nationwide
Oon Iced Protein Coffee flavor assortment - now available at Target locations nationwide
Oon Iced Protein Coffee flavor assortment - now available at Target locations nationwide

Each single-serve pack of Oon Iced Protein Coffee has 10 grams of protein, 100 milligrams of caffeine and bold coffee flavor. Just pour it into eight ounces of cold water and stir or shake: no coffee maker, blender or frother required. It's made with medium-roast, 100% Arabica coffee beans from Colombia and real cane sugar, with no artificial sweeteners or flavors. The result is a smooth, creamy cup with sweet, chocolatey and toasted notes.

"Making high-protein nutrition more convenient has always been core to what we do, so coffee was a natural next step," said Brian Tate, founder and CEO of Oats Overnight. "Our community has been asking for more products that fit their lifestyles, and Oon Iced Protein Coffee brings great taste and added protein to a daily ritual they already love, with flavors that go beyond what they typically find at their local coffee shop. We're excited to launch at Target and introduce Oon to even more consumers."

Like every Oats Overnight product, Oon Iced Protein Coffee was developed with direct customer input. The company refined the coffee's flavors, protein content and mixability through multiple rounds of subscriber feedback before offering it online and bringing it to Target.

The Oon assortment at Target includes five flavors:

  • Mocha
  • Salted Caramel
  • Brown Sugar Cinnamon, exclusive to Target
  • Toasted Marshmallow, available for the holiday season
  • Peppermint Mocha, available for the holiday season

All five flavors are offered in 10-count boxes and individual stick packs, giving Target guests the option to stock up or try a new flavor. Ten-count boxes have a suggested retail price of $19.99, while individual packs are priced at $2.19. The assortment is available on dedicated coffee displays and in the coffee aisle at approximately 1,310 Target stores nationwide. Select locations will also offer in-store sampling this November and in January 2027.

For more information about Oon Iced Protein Coffee, visit oon.oatsovernight.com. To shop the collection or find a participating store, visit Target.com.

About Oats Overnight

Oats Overnight makes high-protein oat shakes and iced protein coffee for busy people who want convenient nutrition without compromising on taste. Its lineup includes more than 60 oatmeal flavors and a growing number of coffee flavors, all developed and refined with direct customer feedback. The company's deeply data-driven process uses continuous customer input and real-time performance insights to guide everything from flavor refinement to operational efficiency. Because every part of the process is handled in-house, from R&D and flavor formulation to manufacturing and fulfillment, Oats Overnight maintains complete control over quality, taste and the speed of innovation. To learn more about Oats Overnight, visit oatsovernight.com or follow @oatsovernight on Instagram.

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SOURCE Oats Overnight