SEATTLE, Dec. 4, 2013 /PRNewswire/ -- Oberto, the nation's leading all natural jerky brand, today announced its new America's PROtein™ campaign. A year-long partnership between Oberto and some of the world's greatest athletes, America's PROtein highlights the benefits of Oberto's all-natural, high-in-protein jerky line. From now until the end of 2014, Oberto and elite athletes from a variety of sports will come together to let fans know about protein's role in helping people lead an active lifestyle. Louie Vito, a world-renowned professional snowboarder, debuts as the company's and campaign's Official 'Stokesperson.'
Oberto will celebrate the launch of America's PROtein by featuring videos of a 'stoked' Louie Vito and prizes for fans – including a signed Louie Vito snowboard and hundreds of bags of Oberto Beef Jerky – via the Oberto Facebook page. Visit Facebook.com/ObertoBeefJerky for complete details.
"Louie Vito is a great fit for our brand due to our many shared values," said Greg Yahn, Vice President of Marketing for Oberto Brands, "We know Oberto can help him 'Eat Excellent' as he strives to 'Be Excellent' and perform at the highest level. Also, the lean, all-natural protein in Oberto helps provide the sustained energy necessary to live a more active lifestyle."
Vito, a decorated snowboarder, has won four of the last five U.S. Grand Prix Championships and has been on the podium at nearly all the recent global competitions. With Vito's aggressive training and competition schedule, he knows the importance of eating right and making all-natural, lean protein part of his nutrition plan, especially as he prepares for Sochi in February.
"I've taken my competition to the next level, and partnering with Oberto has helped me get the most out of my training," said Louie Vito, Oberto Stokesperson. "Training and skill are necessary to compete at the world level – but too often nutrition is taken for granted. Oberto is a natural and authentic sponsor for me since I'm a huge fan of their all-natural products. And I'm stoked to be representing the brand."
Vito will play an integral role in the launch of the America's PROtein platform through multiple media channels with training and biographical videos, social media activities and other marketing initiatives with Oberto. For more details on America's PROtein, visit Oberto.com and Facebook.com/ObertoBeefJerky.
About Oberto Brands
Family owned Oberto Brands, a leader in the meat snacks category, was established in Seattle in 1918 by an Italian immigrant family in pursuit of the American Dream. The Oberto family still remains an integral part of the business, and their hard work and dedication to great tasting products has grown the company from humble beginnings into what is today a national leader in meat snacks. The company is best known for its delicious, all natural, better-for-you jerky that is perfect for active lifestyles. Oberto Brands' products are found primarily in convenience stores, as well as on grocery aisles and club stores throughout the United States and Oberto.com.
SOURCE Oberto Brands