OBM Marks Next Phase of Growth as Flexible Load Management Leader with Fresh Brand and New Website

Expands Beyond Bitcoin Mining into Other Energy-Intensive Industries

BALTIMORE, Sept. 17, 2025 /PRNewswire/ -- OBM, Inc., a leader in flexible load management solutions, announced today a strategic evolution that extends its proven expertise beyond Bitcoin mine management to comprehensive solutions for flexible load management and energy optimization for power suppliers, data centers and other energy-intensive applications. To mark this next phase of growth, the company has launched a refreshed brand identity, new website at obm.io, and expanded market positioning.

OBM empowers businesses to unlock energy agility, simplify operations and transform efficiency into greater profits with precision. The company's expanded focus addresses the growing demand for intelligent load management solutions across energy-intensive industries and the capacity and transmission constraints on the electric grid.

"Our years of experience optimizing Bitcoin mining operations have given us unique insights into managing flexible loads at scale," said Dan Lawrence, CEO and co-founder of OBM. "We're now bringing this expertise to power suppliers and HPC data centers who face similar challenges in managing energy-intensive operations efficiently and profitably."

The new obm.io corporate website consolidates the company's previous dual-site approach, bringing together OBM's corporate presence and the Foreman product under one unified online experience. Existing Foreman customers will continue to access their dashboard seamlessly at dashboard.foreman.mn, with easy navigation from the new corporate site.

The refreshed visual identity features a reimagined "O" logo designed as a dial, symbolizing dynamic and precise energy agility. The new color palette and evolving orb graphic represent the company's core value proposition: dynamic energy that can be precisely managed and adjusted without complete shutdown.

OBM's signature mine management product, Foreman, will continue under its established brand but with updated visual design aligned with the new corporate identity. This ensures continuity for existing customers while supporting the company's expanded market approach.

Founded in 2017 by former miners Dan Lawrence (CEO) and Jake Luers (CTO), OBM has built its reputation on deep technical expertise in network security, software engineering, and data science. The company has successfully managed loads up to 500 MW and integrated them into leading demand response programs nationwide.

"We started by revolutionizing mining operations and will continue to support and grow our mining solutions business." said Ramsey Chambers, Chief Product Officer. "Now, we're focused on bringing our innovative solutions to any energy-intensive operation with flexible loads, including AI training, HPC data centers, and other commercial and industrial applications."

About OBM

OBM is a leader in flexible load management solutions, providing energy agility, operational simplicity, and risk mitigation through its innovative compute management platform, comprehensive energy optimization technology, and broad energy partnerships. With a proven track record of managing loads up to 500 MW and integrating them into leading demand response programs nationwide, OBM is transforming the landscape of compute-intensive operations. The company's team of experts in energy management, network infrastructure, and data analysis work together to simplify and optimize customer operations, reduce risk, and boost profits.

For more information about OBM's flexible load management solutions, visit www.obm.io.

Media Contact:
Donna Balinkie
OBM, Inc.
410-952-1162
[email protected] 

SOURCE OBM, Inc.