Observatory at Top of One World Trade Center Unveils Official Logo and Ticket Prices as Initial Introduction to the Highly Anticipated Space Begins

NEW YORK, Oct. 28, 2014 /PRNewswire/ -- One World Observatory, the highly anticipated destination that will operate as the crown jewel atop One World Trade Center and is poised for a public opening in the Spring of 2015, today revealed insights on the inspired space, previewing details of the guest experience and unveiling an official logo and ticket pricing plan.

Positioned on top of the tallest building in the Western Hemisphere, on levels 100, 101, and 102 of the One World Trade Center building, One World Observatory will provide unique, panoramic views of New York City, its most iconic sites, and surrounding waters.  A customized guest experience will complement the seemingly endless views - which evoke feelings of the city's signature pride, hope and determination - and include exhibits and dining options, including a sit-down restaurant.

As home to the Observatory, the towering silhouette of One World Trade Center rightly serves as the central image of the official logo. On the logo, the top portion of the building is outlined in multiple hues of the color blue, representative of the vast skyline that surrounds the space on all sides.  Angles, reflections, strength and sky all combine in the mark to incite emotions of stability, balance and optimism.

"If any one image can symbolize New York's eternal spirit and resiliency, it's the sharp profile of One World Trade Center standing tall amid the city skyline, a beacon of enduring strength and optimism," said David Checketts, Chairman and Chief Executive Officer of Legends, operator of the Observatory.  "This image, distinguishable around the world, is illustrative of the very nature of the experience we will be offering at One World Observatory, one that will invite guests to look far into New York and forward to the future."

Expected to open in the spring of 2015, One World Observatory will span 120,000 square feet, providing guests with spectacular views of New York City and the surrounding region from above 1,250 feet.

The experience will invite guests to explore all three levels, each equipped with the latest in innovative technology. Upon entry, guests will be greeted in the Welcome Center, where a large cutting-edge video board will display a personalized greeting in their native language. Guests will then proceed to a pre-show program, titled Voices of the Building that will incorporate first-person accounts describing the rise of One World Trade Center, and Foundations, which depicts and symbolizes the very bedrock upon which it stands.  Visitors will board one of five dedicated elevators, termed Sky Pods, to ascend to the very top of the building in under 60 seconds. The elevators will feature three walls with floor-to-ceiling LED TVs, which will use immersive technology to display the rise and growth of New York City, simulating the skyline's development through the present day.   

The Sky Pod elevators, among the fastest in the world, will bring passengers directly to the See Forever™ Theater on the 102^nd floor. The See Forever™ Theater will present a two-minute video presentation unlike any other, combining bird's-eye imagery, time-lapse shots, and abstract textures and patterns to bring the unique rhythm and pulse of New York City to dramatic life in three dimensions.

The main observatory space on the 100^th floor will include an interactive skyline "concierge" - City Pulse – that will connect guests closer to the landmarks and neighborhoods they observe across the city. Global ambassadors will be stationed at City Pulse to engage with guests, facilitate requests for more information and share stories of the city. Using gesture recognition technology, the ambassador—with the simple wave of a hand—will draw up relevant facts and real-time information on a circular band of display screens in front of the windows. 

The 100^th level also features the Sky Portal, where guests will be invited to step onto a 14-foot-wide circular disc in the floor for an unforgettable view (in live HD) of the city streets below.

One World Observatory will also offer three distinct dining options on the 101^st floor available to guests with Observatory tickets, including seated fine dining to casual, on-the-go cafe fare, and a bar. Catering will be available on the 102^nd floor, which will operate as a 9,300 square foot special event space with a maximum capacity of 330. The premier space will include floor-to-ceiling, uninterrupted views, high-end decor and an exclusive, customizable experience with a state-of-the-art sound system and HD projection capabilities.

A start-to-finish visual representation of the guest experience is depicted in the latest fly-through video, available for viewing https://www.youtube.com/watch?v=jHdrnjx8O3s.

Admission tickets to One World Observatory will go on-sale in early 2015, at a future date to be determined.  Price of admission will vary.  Guest admission for adults ages 13-64 will be $32.  Guest admission for children ages 6-12 will be $26, and guest admissions for seniors ages 65+ will be $30. Guests 5 and under will be admitted at no charge but must have a ticket to enter.

The Observatory will offer complimentary admission tickets to 9/11 family members and 9/11 rescue and recovery workers.  Special discounts will be offered to active and retired members of the U.S. military. Complete details of these and other admission programs will be released at a later date.

Group rates, for 20 or more, will also be available to travel professionals, corporate groups, organizations, schools and camps.  For more information on Group  Sales, please visit www.oneworldobservatory.com. 

When released, tickets will be available for purchase online at www.oneworldobservatory.com. Once the venue is officially open, tickets will also be available for purchase at the box office. All tickets will be valid for a specific time and date. 

Additionally, One World Observatory released today "The Rise" (available here: https://www.youtube.com/watch?v=BbDBqIjIYko) a crowd-sourced video of one of the most highly anticipated, widely photographed construction sites of all time.  This user-generated video documents the early stages of the building construction through its recent completion, composed entirely of preexisting Instagram photographs from users all over the world.

In total, 152 photos are featured, taken from 90 users around the world, including from the United States, Canada, France, Japan, Sweden, Ukraine, Jamaica, Spain, Brazil, and Russia.  This truly organic technique shows how the world watched together as the building took shape, and will soon collectively See Forever™.

Guests are invited to connect with One World Observatory on social media to access the latest news and information. One World Observatory is on Facebook, Twitter, Instagram and YouTube at @OneWorldNYC. Join the conversation by using #SeeForever.

Additional details on the One World Observatory experience will be released at a future date.

SEE FOREVER™

LINKS
"The Rise" video on YouTube: https://www.youtube.com/watch?v=BbDBqIjIYko
"The Rise" video on website: http://www.oneworldobservatory.com/the-rise

Fly-through video on YouTube: https://www.youtube.com/watch?v=jHdrnjx8O3s
Fly-through video on website: http://www.oneworldobservatory.com/experience

SOURCE One World Observatory

Related Links

http://www.oneworldobservatory.com