TRUMBULL, Conn., Oct. 7, 2012 /PRNewswire/ -- Oce, a Canon Group company and an international leader in digital document management, today announced exciting new enhancements to the Oce Press Go! business development program.
The Oce Press Go! program is the first customer-designed business development program in the digital print industry. Introduced by Oce in 2010, it was created to give Oce customers the tools and resources to ensure success. Based on feedback from members, the program has evolved to include industry research, white papers, case studies and articles, as well as an informative monthly webinar series.
Now, Oce is adding sales and marketing tools to help print providers market their services and assist them in making the transition to true marketing service providers. A big part of that effort is the Oce Resources and Marketing Program (RAMP). As part of the RAMP offering, Oce customers will have access to multichannel campaign templates, industry content, and sales training resources to "ramp up" their knowledge and marketing efforts.
"Customers are looking for help developing integrated marketing campaigns, as well as sales and marketing initiatives to help drive more print to their Oce devices," said Jodie MacLellan, Marketing Manager, Oce North America, a Canon Group company. "Not all print providers have the resources to develop these types of campaigns. Through customizable templates, we're giving them the tools they need to compete in a today's multi-channel reality."
Tools to Drive Business
In November 2012, the Oce Press Go site will offer a how-to guide for building an integrated marketing campaign, access to syndicated newsletter content and a new series of webinars. Oce customers will find templates for direct mail, events, email, online banners, print ads, social media and eNewsletters to RAMP up their marketing efforts.
A new Print Provider Locator is one of the latest collaboration tools on the site. Customers will be able to look up other print providers in their area who are equipped with Oce printing systems. It allows them to distribute workload while ensuring the same printing consistency for their customers.
The Oce Press Go! program will continue to offer top-notch industry data, vertical market briefs, white papers, and case studies, as well as a continuation of the successful webinar series that has been at the heart of the Oce Press Go program.
Oce "Press Go! was the first business development program created by and for digital printers," said Francis McMahon, Vice President, Marketing, Production Printing Systems division of Oce North America, a Canon Group company. "These new enhancements will help print professionals capture new opportunities. As a true business partner, Oce is committed to providing customers with pre and post marketing & sales support to assist in growing their business and driving print volumes."
Oce is one of the leading providers of document management and printing for professionals. The Oce offering includes office printing and copying systems, high speed digital production printers and wide format printing systems for both technical documentation and color display graphics. Oce is also a foremost supplier of document management outsourcing. Many of the Fortune Global 500 companies and leading commercial printers are Oce customers. The company was founded in 1877. With headquarters in Venlo, The Netherlands, Oce is active in over 100 countries and employs more than 20,000 people worldwide. Oce North America is headquartered in Trumbull, CT, with additional business units in Chicago, IL and Boca Raton, FL. For more information, visit www.oce.com.
Oce and Canon: Stronger together
In 2010 Oce joined the Canon Group of companies with headquarters in Tokyo, Japan, to create the global leader in the printing industry. Canon develops, manufactures and markets a growing line-up of copying machines, printers, cameras, optical and other products that meet a diverse range of customer needs. The Canon Group comprises over 198,000 employees worldwide. Global net sales in 2011 totalled USD 45.6 billion. Visit the Canon Inc. website at www.canon.com.
About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. With approximately $45.6 billion in global revenue, its parent company, Canon Inc. (NYSE: CAJ), ranks third overall in U.S. patents registered in 2011* and is one of Fortune Magazine's World's Most Admired Companies in 2012. In 2012, for the ninth consecutive year, Canon U.S.A. has received the PCMag.com Readers' Choice Award for Service and Reliability. Committed to the highest level of customer satisfaction and loyalty, Canon U.S.A. provides 100 percent U.S.-based consumer service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss.
*Based on weekly patent counts issued by United States Patent and Trademark Office.
All referenced product names, and other marks, are trademarks of their respective owners.
SOURCE Oce North America