ROSS, Calif., March 7, 2019 /PRNewswire/ -- To commemorate its historic 50th anniversary in 2019, Oceanic Society and SC Johnson, the industry leading manufacturer of household consumer products, have announced a partnership to build public awareness around Oceanic Society's conservation goals through a global engagement campaign centered on five exclusive explorations of key ocean habitats. The campaign, entitled "Five for 50," will bring influential business leaders, ocean experts, celebrities, social media influencers, philanthropists, and members of the public to the front lines of ocean conservation in some of the world's most important ocean habitats in Palau, Indonesia, Mexico, Trinidad, and the Galápagos Islands. Each expedition will explore timely ocean conservation issues including plastic pollution, climate change, and fisheries management.
The expeditions will run through 2019 and will place participants face-to-face with some of the world's most spectacular marine species and habitats and offer hands-on opportunities to participate in ocean conservation. Expeditions destinations include:
Rock Islands, Palau—completed November 2018
Baja California, Mexico—March 2019
Raja Ampat, Indonesia—October 2019
Galápagos Islands—December 2019
The five expeditions of the Five for 50 campaign are being captured and shared through a digital documentary series that explores important marine habitats and critical conservation issues and is sponsored and supported by SC Johnson. Oceanic Society has teamed-up with the award-winning production company Pioneer Studios to produce the films, the first of which was released today at https://youtu.be/1NaOq0x5KVQ. Featuring SC Johnson Chairman and CEO, Fisk Johnson, a life-long diver and environmentalist, who joined the first Five for 50 expedition to Palau in November 2018, the film takes viewers on an underwater exploration of Palau and draws attention to the global problem of ocean plastic pollution.
Over the past five decades, Oceanic Society has inspired a generation of ocean conservationists and helped put ocean conservation on the map through innovative programs in research, conservation, and exploration.
"A lot has changed in our 50-year history," said Oceanic Society president and CEO, Roderic Mast. "Today there are more ocean organizations and there is more awareness of ocean issues than ever before, and yet the oceans have never been sicker. More than ever before, we need to move from ocean awareness to ocean action. It's heartening to see major companies like SC Johnson focusing on sustainability and supporting conservation efforts. Through our Five for 50 campaign, we want to help people see critical ocean conservation challenges firsthand and get involved by adopting the types of behaviors that will lead to healthier oceans."
SC Johnson's support to Oceanic Society was announced on the heels of other major commitments to reduce the company's plastic footprint in the years ahead. Among those commitments, SC Johnson signed the "New Plastics Economy Global Commitment" led by the Ellen MacArthur Foundation alongside more than 275 companies, governments, NGOs, universities, industry associations, and other organizations worldwide, and recently announced a global partnership intended to advance circular economy initiatives.
"As a lifelong scuba diver, it is an aspiration to be side-by-side with experts who are working to save the ocean and protect one of the world's most important resources," said Fisk Johnson, Chairman and CEO of SC Johnson. "I've witnessed firsthand how the oceans are increasingly impacted by plastic pollution, and it is critical that businesses, governments, non-profit organizations, and civil society come together to help address the plastic pollution crisis. Oceanic Society has inspired generations of ocean conservationists and have helped to put ocean protection on the map. We are happy to support their efforts to help generate attention on ocean health and educate families on how to live with and use plastic responsibly."
About Oceanic Society Founded in 1969, Oceanic Society is America's oldest non-profit organization dedicated to ocean conservation, with a mission to improve ocean health by deepening the connections between people and nature to address the root cause of its decline: human behavior. Oceanic Society seeks to bridge the gap between awareness and measurable behavior change through its innovative Blue Habits program, and through its international expeditions and California whale watching programs. Oceanic Society is also a global leader in the conservation of iconic ocean life like sea turtles, marine mammals, and coral reefs. For more information, visit www.oceanicsociety.org.
About SC Johnson SC Johnson is a family company dedicated to innovative, high-quality products, excellence in the workplace and a long-term commitment to the environment and the communities in which it operates. Based in the USA, the company is one of the world's leading manufacturers of household cleaning products and products for home storage, air care, pest control and shoe care, as well as professional products. It markets such well-known brands as GLADE®, KIWI®, OFF!®, PLEDGE®, RAID®, SCRUBBING BUBBLES®, SHOUT®, WINDEX® and ZIPLOC® in the U.S. and beyond, with brands marketed outside the U.S. including AUTAN®, BAYGON®, BRISE®, KABIKILLER®, KLEAR®, MR MUSCLE® and RIDSECT®. The 132-year-old company, which generates $10 billion in sales, employs approximately 13,000 people globally and sells products in virtually every country around the world. www.scjohnson.com