OCOA BECOMES FIRST DOMINICAN HAIR CARE BRAND TO LAUNCH AT ULTA BEAUTY

USA - English

• USA - español

READING, Pa., Aug. 26, 2025 /PRNewswire/ -- OCOA, the clean curl care brand founded by Dominican sisters Cory Varona-Corniel and Nicol Varona Cancelmo, proudly announces its national retail debut at 450+ Ulta Beauty stores and online at ulta.com. This milestone makes OCOA the first Dominican owned hair care brand available at Ulta Beauty.

Rooted in sisterhood and Dominican heritage, OCOA's products are formulated with skincare-level ingredients, bilingual packaging, and without coconut oil. The full collection includes five products: Curl Care Shampoo and Conditioner, Hydrating Curl Cream, Curl Defining Styling Gel, and the exclusive Curl Refresh + Hold Spray, available only at Ulta Beauty.

OCOA is also among the few brands to meet all five Conscious Beauty pillars at Ulta, offering clean, vegan, cruelty-free formulas in sustainable packaging.

"We are incredibly proud and deeply grateful to be launching in over 450 Ulta Beauty stores as the first Dominican-American curly hair care brand on shelves, this milestone represents so much more than retail placement. It's a celebration of culture, community, and the belief that our curls are beautiful as they are." - Cory and Nicol, Co-Founders of OCOA.  

"At Ulta Beauty, we're heavily focused on building an assortment that reflects and supports the diverse needs of our guests, and OCOA is a standout example of that mission in action. We're thrilled to welcome the brand through Sparked, our emerging brand platform, and proud to have been part of their journey through the MUSE Accelerator. As the first Dominican-American owned hair care brand at Ulta Beauty, OCOA brings meaningful cultural representation to our shelves and to the broader beauty conversation." – Jessica Phillips, vice president of merchandising at Ulta Beauty

OCOA In Store Events at Ulta Beauty
To celebrate this milestone, OCOA Beauty is hosting two free events in Pennsylvania, their home state in September, where attendees will have access to a meet and greet with the brand founders, refresh station activation, and the opportunity to take home OCOA product with a gift with purchase. They will be at the Ulta Beauty in Lancaster on September 20th and the Fashion District Ulta Beauty in Philadelphia September 27th.

About OCOA
Ocoa is clean curl care for hermanas (sisters) everywhere inspired by the beauty of the Dominican Republic. The collection is crafted with potent ingredients like Hibiscus flower extract and Mango butter to nourish curls, skin care as scalp care. Ocoa's mission is to end hair assimilation to help curly hair individuals embrace who they are born to be. For more information, visit ocoabeauty.com.

Media Contact: Thalia Perez
347-604-0486
[email protected] 

SOURCE OCOA