NEW YORK, May 28, 2013 /PRNewswire/ -- Global sponsorship consulting leader, Octagon, took top honors in the competition for "Best in Corporate Consulting, Marketing and Client Services" at the 6th annual Sports Business Awards sponsored by SportsBusiness Journal.
The award was presented in New York City at the Marriott Marquis in a ceremony attended by an industry audience of more than 650. In addition to the Consulting category, Octagon also was nominated for "Best in Talent Representation and Management".
Accepting the Consulting award were Octagon Worldwide President & CEO Rick Dudley and Jeff Shifrin, President, Octagon Marketing & Events.
"This award validates our position as the world's leader in sponsorship consulting, marketing and activation," Dudley said, reflecting on the honor. "As our business has become truly global, this is recognition of the big ideas and bold campaigns we develop for our clients around the world, from Europe to Australia to Asia and South Africa, to North America and our recent successes in Brazil."
Shifrin pointed to the Sponsor of the Year competition where a record four of the six nominees were Octagon clients: Anheuser-Busch -- who won the award -- BMW of North America, The Coca-Cola Company and Sprint. "The list of Sponsor of the Year nominees suggests one main reason why we prevailed in the Marketing win…we work with great, A-list clients who challenge us and trust us to do exceptional work every day. We are very proud to play a central role in our clients' success," Shifrin said.
Both executives cited the agency's staff as the key to its continued success. "We attract and maintain a cadre of our industry's best and brightest, whose professionalism and dedication to their clients is unmatched," Dudley said.
Proudly celebrating our 30th anniversary, Octagon, part of The Interpublic Group of Companies, Inc. (NYSE: IPG), is the world's largest sponsorship consulting practice, providing service to hundreds of corporate marketing clients and managing more than 13,000 events per year We manage and influence some $3 billion in sponsorship-related spending annually. With nearly 1,000 employees worldwide, Octagon is a dominating presence across the Asia-Pacific region. A pioneer and leader in athlete & personality representation and management, Octagon works with more than 800 athlete & personality clients. To learn more about Octagon, visit: www.octagon.com.