Octane and Honda Team Up to Expand Financing Opportunities to Non-Prime Customers

Honda Dealerships and Customers Will Benefit from New Financing Options and Award-Winning Digital Tools

NEW YORK, July 30, 2025 /PRNewswire/ -- Octane^® (Octane Lending, Inc.^®), the fintech revolutionizing the buying experience for major recreational purchases, and American Honda (Honda) announced today that they have partnered to offer financing for non-prime customers in the United States.

Effective July 30, non-prime customers can qualify for financing on Honda's full line of motorcycles, scooters, ATVs, and side-by-sides through Octane's in-house lender, Roadrunner Financial^®, Inc., while Honda's dealer network can access expanded financing opportunities for their customers. This is the first time customers across the credit spectrum will have access to non-prime financing options through a Honda partner and builds on Honda's available financing options through its own in-house lender. At the same time, Honda's dealer network can take advantage of Octane's suite of digital tools and increased incremental sales opportunities for free.

"Honda is an industry leader, and we're thrilled to partner with them to build on the great financing experience they provide to customers across the country," said Jon Vestal, Executive Vice President, General Manager of Recreational Lending at Octane. "Together, we're making it easier for dealerships to expand their businesses, while enabling more people to access their dream vehicle."

"Honda has always been committed to making the powersports experience attainable for more enthusiasts," said Cory Findlay, Manager of Sales Support at American Honda. "We're pleased that our new partnership with Octane accomplishes that objective by opening a wider range of purchase options for non-prime powersports customers. As a result, we expect to see even more people enjoying Honda's extensive lineup of motorcycles, ATVs and side-by-sides."

This announcement builds on Octane's momentum and expands its growing network of over 60 OEM partner brands. The company has sold or entered into forward flow commitments of over $2.8 billion to-date and surpassed $6 billion in aggregate originations. Octane grew originations in 2024 by 36% year over year.

About Octane:
Octane^® is revolutionizing recreational purchases by delivering a seamless, end-to-end digital buying experience. The company connects people with their passions by combining cutting-edge technology and innovative risk strategies to make lifestyle purchases–like powersports vehicles, RVs, boats, personal watercraft, and outdoor power equipment–fast, easy, and accessible.

Octane adds value throughout the customer journey: inspiring enthusiasts with the Octane Media™ editorial brands, including Cycle World^® and UTV Driver^®, instantly prequalifying consumers for financing online, routing customers to dealerships for an easy closing, and supporting customers throughout their loan with superior loan servicing.

Founded in 2014, Octane supports over 60 OEM partner brands and over 4,000 dealer partners, and has a team of 600 in remote and hybrid roles. Visit www.octane.co.

Octane^® and Roadrunner Financial® are registered service marks of Octane Lending, Inc. Cycle World^® and UTV Driver^® are registered trademarks of Octane Media, LLC.

Octane Media Relations: Shannon O'Hara
[email protected]                                                                  

Octane Investor Relations:
[email protected]

About Honda Powersports
Honda began motorcycle sales in America in 1959, and today offers a full range of Honda motorcycles, scooters, all-terrain vehicles (ATVs) and side-by-sides in the U.S. Innovative technology always has been a Honda trademark, showcasing pioneering engine and chassis design that has set the standard for excellence for more than 65 years. Honda also has announced plans for battery-electric powersports products. Honda Powersports products have been built in America for 45 years, and today, all Honda side-by-sides and ATVs are made in America at Honda manufacturing plants in Timmonsville, SC, and Swepsonville, NC, using domestic and globally sourced parts. Learn more at https://powersports.honda.com.

More information about Honda is available in the Digital FactBook.

Honda Powersports Media Relations: Bradley Adams
[email protected]

SOURCE Octane