Offensive in the Compact Segment Continues: Start of New Mercedes-Benz Plant in Hungary

-- New B-Class now also in production at Kecskemet

-- 4-door coupe to become second product for new plant

-- Workforce to be expanded to more than 3,000 employees

-- Dr. Dieter Zetsche: "With the start of production in Kecskemet, the Mercedes-Benz offensive in the premium compact segment is shifting up a gear."

-- New generation of Mercedes-Benz compact cars to be built in the Rastatt-Kecskemet production network

Mar 29, 2012, 09:00 ET from Daimler Corporate Communications

KECSKEMET, Hungary, March 29, 2012 /PRNewswire/ -- Daimler started production at its new passenger car plant in Kecskemet today. Passenger cars are now rolling off the assembly line in Hungary less than four years after the location decision was made in summer 2008. Dr. Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars, Plant Manager Frank Klein and Hungarian Prime Minister Viktor Orban welcomed around 600 Hungarian and German guests at the opening ceremony.


At the press conference, Dr. Dieter Zetsche stressed the importance of the new location: "With the start of production in Kecskemet, the Mercedes-Benz offensive in the premium compact segment is shifting up a gear. With the production network of the Rastatt and Kecskemet plants, we now have the capacity to meet the demand from many existing – and new – customers in the premium compact segment."

In this respect, Zetsche announced that another model series would also be coming to the new location – the 4-door coupe of the new generation of Mercedes-Benz compact cars. As part of the ongoing plant development, headcount is to be increased from around 2,500 to more than 3,000 by the end of this year.

Zetsche expressed his special thanks to Daimler's Hungarian partners in the political, administrative and social areas: "They welcomed us like a friend and actively supported us through every stage of the plant development. Their tireless commitment was one of the main reasons for the positive outcome of this project, and will continue to be a key factor in the success of the Mercedes-Benz Kecskemet plant."

Zetsche also praised the outstanding work of the Hungarian, German and international employees in developing the new plant: "This team has provided the perfect example of how we will expand our passenger car production capacity in the years ahead. We are thus laying the foundations for implementing our Mercedes-Benz 2020 growth strategy."

Frank Klein, Managing Director of Mercedes-Benz Manufacturing Hungary Kft., said: "We are making history today: less than four years after the location decision was made, 'Mercedes-Benz Made in Hungary' has become a reality. From now on, we can show that we are a key pillar of the Mercedes-Benz production network. Our intensive preparations have enabled us to produce the established Mercedes-Benz quality right from the very first vehicle."

The first vehicle from the plant is to be auctioned off. The proceeds will be donated to the Hungarian aid organization Nemzetkozi Gyermekmento Szolgalat (International Children's Safety Service).

Additional capacity for B-Class production

The first product in the new generation of Mercedes-Benz compact cars, the B-Class is now built at the new plant. It went into production at the plant in Rastatt, Germany back in September 2011. With this increased production capacity, it is now possible to fully address the overwhelming customer response: Mercedes-Benz has already received more than 100,000 orders for the B-Class since its launch in November 2011.

Efficient production in the Rastatt-Kecskemet network

In total, Daimler has invested euro 1.4 billion in production of the new generation of Mercedes-Benz cars: euro 800 million for construction of the Kecskemet plant and euro 600 million for expansion of the Rastatt plant.

The joint production of the B-Class in Rastatt and in Kecskemet enables flexible and optimum management of both plants' capacity utilization. This volume flexibility is a key factor of the economic efficiency of the production network. In addition, the joint architecture of the new generation of compact cars ensures complete type flexibility in production: in principle, all models at the location can be produced on the same assembly line, in all variants of the product range and in any sequence.

The production network also includes the efficient logistical link between the two plants, which are part of the Daimler Rail Net network. The recently opened east-west rail link supplements the existing north-south links between the powertrain and vehicle plants in Germany. In particular, body parts, engines, transmission systems and other components are delivered from the German locations to Kecskemet by rail. From 2013, most of the completed vehicles will also be transported by rail in the opposite direction. Overall, when completed, this will save up to 60,000 tons of CO2 per year.

Perfect planning and green production from the outset

The plant in Kecskemet was the first passenger car production plant in the Group to be entirely digitally planned and to receive three-dimensional backup. This was an essential requirement for the perfectly-timed workflows and adherence to all deadlines and cost targets.

State-of-the-art, environmentally sound technology is used at the plant. For instance, the paint shop is one of the most modern and resource-friendly facilities of its kind with its innovative dry separation method. The overall energy concept is particularly geared towards efficiency, e.g. the ventilation system of the production shops with heat recovery, the use of highly efficient strip-lighting systems for illumination and the use of two district heating plants to supply electricity and heat.

The most attractive employer in the region

The plant is the most attractive employer in the region, especially since employee training is a top priority. All new employees undergo intensive training programs, which are available at the in-house training center in Kecskemet and at the German locations, particularly at the Rastatt plant. This thorough, high-grade training is the key success factor in producing top-quality vehicles to Mercedes-Benz standards at the location from the outset.

Innovative dual training in Hungary, strategic partnerships in the area of education

The Mercedes-Benz Kecskemet plant is also covering future requirements for qualified staff through strategic partnerships in the area of education. In particular, the plant is breaking new ground by offering high-grade dual vocational training based on the German model, which is being delivered in conjunction with Kecskemet City Council and the Chamber of Industry and Commerce of the county of Bacs-Kiskun. The first 34 trainees started their courses in 2011, and the next intake of 36 trainees will start their training in September 2012.

In the tertiary education sector, the Mercedes-Benz plant and Kecskemet University of Applied Sciences have joined forces to enable practically-oriented, dual university education. The first students in this new training format will commence their studies in September 2012. With this offering, the partners are aiming to make the University for Applied Sciences the number one centre in Hungary for training of extremely well-qualified specialists for the automobile industry.

Hungarian companies benefit from the project

The Hungarian economy has benefited significantly from the choice of location. For instance, over 90% of the order volume for construction of the plant was placed with Hungarian companies. Operation of the plant also provides wide-ranging opportunities for Hungarian partners, for example service providers and craftsmen. Regarding the production materials for the new generation of Mercedes-Benz compact cars, 17 Hungary-based suppliers have been awarded a substantial order volume worth running into nine figures of euros.

Further information from Daimler is available at: and

About Daimler
Daimler AG is one of the world's most successful automotive companies. With its divisions Mercedes-Benz Cars, Daimler Trucks, Mercedes-Benz Vans, Daimler Buses and Daimler Financial Services, the Daimler Group is one of the biggest producers of premium cars and the world's biggest manufacturer of commercial vehicles with a global reach. Daimler Financial Services provides financing, leasing, fleet management, insurance and innovative mobility services. The company's founders, Gottlieb Daimler and Carl Benz, made history with the invention of the automobile in the year 1886. As a pioneer of automotive engineering, Daimler continues to shape the future of mobility today: The Group's focus is on innovative and green technologies as well as on safe and superior automobiles that appeal to and fascinate its customers. For many years now, Daimler has been investing continually in the development of alternative drive systems with the goal of making emission-free driving possible in the long term. So in addition to vehicles with hybrid drive, Daimler now has the broadest range of locally emission-free electric vehicles powered by batteries and fuel cells. This is just one example of how Daimler willingly accepts the challenge of meeting its responsibility towards society and the environment. Daimler sells its vehicles and services in nearly all the countries of the world and has production facilities on five continents. Its current brand portfolio includes, in addition to the world's most valuable premium automotive brand, Mercedes-Benz, the brands smart, Maybach, Freightliner, Western Star, BharatBenz, Fuso, Setra, Orion and Thomas Built Buses. The company is listed on the stock exchanges of Frankfurt and Stuttgart (stock exchange symbol DAI). In 2011, the Group sold 2.1 million vehicles and employed a workforce of more than 271,000 people; revenue totaled euro 106.5 billion and EBIT amounted to euro 8.8 billion.

SOURCE Daimler Corporate Communications