OfferMobi Exhibits at DiscoveryBeat 2010 and Helps Show Mobile App Developers How to Effectively Monetize Apps

SAN FRANCISCO and NEW YORK, Oct. 21 /PRNewswire/ -- OfferMobi, the first US-based performance marketing network for mobile advertising campaigns, announced today that it exhibited at one of the most prestigious mobile app focused events of the year, DiscoveryBeat 2010.

The event, which featured hundreds of developers, marketers and technology companies on the cutting edge of the mobile app industry, was held on October 18, 2010, at the Mission Bay Conference Center in San Francisco, CA. The event received acclaim throughout the mobile app industry for attracting a wide range of mobile industry influencers, including investors, developers, and mobile platform providers.

Representatives from the OfferMobi team were in attendance at the conference providing the latest OfferMobi news and information, company developments, as well as sharing insights with the hundreds of mobile app developers in attendance on how they can effectively monetize their mobile apps today by leveraging the power of OfferMobi's unique Cost per Action (CPA) platform.  The OfferMobi network is platform-agnostic, and has received acclaim in mobile marketing circles for its ability to work across all mobile platforms, including the iPhone, Blackberry, Android, and many others. This is the first in what is expected to be a string of upcoming announcements from OfferMobi geared toward helping mobile app developers effectively monetize their platforms.

Since its launch earlier in the year, the OfferMobi platform has established itself as a leading force in the mobile marketing world with their unique business model as the first performance-only mobile marketing network in the United States. The OfferMobi model is the first of its kind in the country that is based entirely on performance measures and not the traditional Cost per Click (CPC) or Cost per Thousand (CPM) model that has defined the mobile ad network for the past decade. Advertisers that partner with OfferMobi pay only for an action -- such as a lead uncovered, a subscription secured, a newsletter signup, an SMS list opt in -- that they want the end-user to take.

"We are honored to have exhibited at this year's DiscoveryBeat 2010 conference, and to have shown the hundreds of mobile app developers in attendance how they can diversify revenue by effectively monetizing their mobile apps with a CPA model," said Mark Roth, CEO of OfferMobi.  "With the explosion in popularity of the mobile app space over the past few years, the need for developers to effectively monetize their apps is at an all-time high, and we were happy to share our insights, strategies and advice with everyone in attendance."

This announcement follows a string of milestone achievements which OfferMobi has announced since its launch in April 2010. Among the key milestones the company has achieved are the growth of its client base to more than 6,000 mobile publishers and 60 brand advertisers, as well as delivering industry-leading performance metrics for its customers such as increasing conversions by more than 260% and click rates by over 180%, and receiving over 150,000 clicks a day on the network.

For more information on OfferMobi, including a listing of customers, service offerings and recent company news, visit www.OfferMobi.com.

About OfferMobi:

OfferMobi is the first USA-based mobile affiliate network. Launched in early 2010, OfferMobi has amassed a loyal following of over 6,000 mobile publishers who are seeking performance based commissions from ad campaigns they can run in mobile advertising channels. OfferMobi acts as both an agency and a performance based network for advertisers who wish to promote their mobile enabled website, App, or click to call/pay per call campaign. OfferMobi works with mobile publishers who own well-travelled mobile destinations, popular app owners and other mobile ad networks to increase the revenue they earn from their mobile ad inventories on a performance basis.

SOURCE OfferMobi