OfferMobi Launches Pay-Per-Call Program to Drive Call-Based Performance Campaigns for Advertisers

NEW YORK, Nov. 17, 2011 /PRNewswire/ -- OfferMobi, the first and leading US-based performance marketing network for mobile advertising campaigns, today announced the launch of a new mobile Pay-Per-Call (PPCall) program.

With the launch of its mobile PPCall program, OfferMobi has partnered with PPCall technology leader Ring Revenue to provide call tracking for its advertisers and publishers. The metered call system, based on call durations, allows for swift integration with new advertisers, allowing OfferMobi to launch new programs quickly.

OfferMobi is introducing the PPCall program in several sub-verticals within the financial industry including Foreclosure Assistance, Debt Settlement, Tax Settlement and Loan Modification, as well as several others in the Travel, Psychic Readings, and Education sectors.

By leveraging its existing mobile network of over 13,000 publishers, OfferMobi will facilitate a smooth transition for advertisers and publishers into the new program. As with all OfferMobi programs, PPCall campaigns are strictly performance- based, so advertisers only pay for calls that meet their defined goals. This reduces risk and allows them to minimize costs related to maintaining call center resources.

"Over the past 18 months, we have seen the PPCall market evolve as more and more publishers have become adept at driving quality traffic to our PPCall advertisers, who are eager to acquire new business through this growing channel," said Mark Roth, OfferMobi's Chief Executive Officer. "The launch of OfferMobi's Pay-Per-Call platform allows us to provide our advertisers with performance-based services that work in tandem with their existing call center resources."

For more information on OfferMobi, please visit www.OfferMobi.com/developer.

About OfferMobi:

OfferMobi is the first and leading USA-based mobile affiliate network. Launched in early 2010, OfferMobi has amassed a loyal following of over 13,000 mobile publishers who are seeking performance based commissions from ad campaigns they can run in mobile advertising channels. OfferMobi acts as both an agency and a performance based network for advertisers who wish to promote their mobile enabled website, app, or click to call/pay per call campaign. OfferMobi works with mobile publishers who own well-travelled mobile destinations, popular App owners and other mobile ad networks to increase the revenue they earn from their mobile ad inventories on a performance basis.

For more information, visit www.OfferMobi.com

Media Contact:
Matt Rizzetta
North 6th Agency
212-334-9753
[email protected]

SOURCE OfferMobi