NEW YORK, Oct. 14 /PRNewswire/ -- OfferMobi, the first US-based performance marketing network for mobile advertising campaigns, announced today that it will be attending one of the most highly anticipated events of the year for the mobile and online advertising industry.
The 2010 Interactive Insights Summit, which has evolved into one of the largest and most unique Online Advertising events in North America since its launch, is being held October 13-14, 2010 at the Wynn Hotel in Las Vegas. The conference brings together a robust combination of leaders from national ad companies, lead generators, lead exchanges, ad networks, interactive agencies, ad exchanges, etc. throughout the online advertising industry to provide insight on the latest trends in the digital space, as well as predictions as to what the future holds for the lead generation ecosystem.
Representatives from the OfferMobi team will be in attendance at the conference this year providing the latest OfferMobi news and information, company developments, as well as sharing insights to attendees on the latest mobile advertising industry trends. They will also be offering access to the latest company news and whitepapers as well as sharing critical insights on a range of lead generation techniques, mobile marketing industry trends and forecasts with today's top digital advertisers, leaders in the industry, and other influential media contacts that will be present at the venue.
Since its launch earlier in the year, the OfferMobi platform has established itself as a leading force in the mobile marketing world with their unique business model as the first performance-only mobile marketing network in the United States. The OfferMobi model is the first of its kind in the country that is based entirely on performance measures and not the traditional Cost per Click (CPC) or Cost per Thousand (CPM) model that has defined the mobile ad network for the past decade. Advertisers that partner with OfferMobi pay only for an action -- such as a lead uncovered, a subscription secured, a newsletter signup, an SMS list opt in -- that they want the end-user to take.
"We are excited to be a part of this year's Interactive Insights Summit, which has grown to be one of the year's most influential events for the lead generation business," said Mark Roth, CEO of OfferMobi. "As we have made some significant headway since last year's event, we welcome all who are attending this year, including advertisers, fellow lead generators, ad network representatives, and press to come visit us to learn more about recent OfferMobi developments that have driven our team to become one of the most unparalleled lead generators in the mobile marketing industry."
This announcement follows a string of milestone achievements which OfferMobi has announced since its launch in April 2010. Among the key milestones the company has achieved are the growth of its client base to more than 6,000 mobile publishers and 60 brand advertisers, as well as delivering industry-leading performance metrics for its customers such as increasing conversions by more than 260% and click rates by over 180%, and receiving over 150,000 clicks a day on the network.
For more information on OfferMobi, including a listing of customers, service offerings and recent company news, visit www.OfferMobi.com. All attendees at this week's Interactive Insights Summit are encouraged to visit the OfferMobi team to learn more about the company and meet OfferMobi's inspiring leaders.
OfferMobi is the first USA-based mobile affiliate network. Launched in early 2010, OfferMobi has amassed a loyal following of over 6,000 mobile publishers who are seeking performance based commissions from ad campaigns they can run in mobile advertising channels. OfferMobi acts as both an agency and a performance based network for advertisers who wish to promote their mobile enabled website, App, or click to call/pay per call campaign. OfferMobi works with mobile publishers who own well-travelled mobile destinations, popular app owners and other mobile ad networks to increase the revenue they earn from their mobile ad inventories on a performance basis.