NEW YORK, Oct. 28 /PRNewswire/ -- OfferMobi, the first US-based Mobile Affiliate Network, announced today that it will be exhibiting at one of the largest international digital marketing events of the year.
Ad:Tech New York 2010, which features hundreds of brand advertisers, agencies, online publishers, mobile organizations and technology providers who are at the cutting edge of digital media and advertising, will be held on November 3-4, 2010, at the Javits Convention Center in New York City. The conference has become one of the most highly regarded and influential events in the digital media industry, enabling all types of technology providers employed in digital marketing; including search marketing, optimization technology, mobile marketing, affiliate programs, data analytic sand others come together under one roof and share their insight with attendees.
Executives from the OfferMobi team will be in attendance at the event at booth #1356 to share the most current OfferMobi news and information, company developments, as well as sharing insights with the hundreds of digital advertisers at the event on how they can effectively monetize an estimated 10% of revenue that is lost as a result of newsletters, ads, and other web-focused offers not being compatible with mobile devices - this 10% of revenue is what management is calling the 'Mobile Leak'. OfferMobi has the technology in place to work with advertisers and show them how they can effectively increase their profitability by using the OfferMobi platform which has received acclaim in mobile marketing circles for its ability to work across all mobile platforms, including the iPhone, Blackberry, Android, in addition to feature phones worldwide.
Since the last Ad:Tech in San Francisco this past April when they announced their launch, the OfferMobi platform has established itself as a leading force in the mobile marketing world with their unique business model as the first performance-only mobile marketing network in the United States. The OfferMobi model is the first of its kind in the country that is based entirely on performance measures and not the traditional Cost per Click (CPC) or Cost per Thousand (CPM) model that has defined the mobile ad network for the past decade. Advertisers that partner with OfferMobi pay only for an action -- such as a lead generated , a subscription secured, a newsletter signup, an SMS list opt in -- that they want the end-user to take.
"We are thrilled to be at this year's Ad:Tech New York event, which has grown to become the largest assembly of digital marketers across the world," said Mark Roth, CEO of OfferMobi. "As the mobile space is becoming an increasingly important opportunity for digital marketers, we invite all press, analysts, publishers and other affiliate networks that are focused on the web to visit the OfferMobi booth to learn about our technology and how we'll be able to effectively help plug their 'Mobile Leak' by monetizing the traffic they are currently missing out on."
This announcement follows a string of milestone achievements which OfferMobi has announced since its launch in April 2010. Among the key milestones the company has achieved are the growth of its client base to more than 6,000 mobile publishers and 60 brand advertisers, as well as delivering industry-leading performance metrics for its customers such as increasing conversions by more than 260% and click rates by over 180%, and receiving over 150,000 clicks a day on the network.
For more information on OfferMobi, including a listing of customers, service offerings and recent company news, visit www.OfferMobi.com.
OfferMobi is the first USA-based mobile affiliate network. Launched in early 2010, OfferMobi has amassed a loyal following of over 6,000 mobile publishers who are seeking performance based commissions from ad campaigns they can run in mobile advertising channels. OfferMobi acts as both a mobile agency and a performance based network for advertisers who wish to promote their mobile enabled website, App, or click to call/pay per call campaign. OfferMobi works with mobile publishers who own well-travelled mobile destinations, popular app owners and other mobile ad networks to increase the revenue they earn from their mobile ad inventories on a performance basis.