Offerpal Media Launches New Cross-Platform User Acquisition and Re-engagement Channel for Social Game Developers

SEATTLE, July 20 /PRNewswire/ -- At the Casual Connect conference today in Seattle, Offerpal Media (http://www.offerpalmedia.com) announced the launch of SocialKast, a powerful new user acquisition and re-engagement solution that makes it easy for game developers to connect with massive audiences across multiple social channels and major media platforms. Offerpal's SocialKast will provide access to more than one billion users in over 150 countries through integrations with open application platform providers such as Yahoo! and others.

"In the current environment, it has proven both costly and difficult for game developers to find new sources of distribution," said George Garrick, Chairman and CEO of Offerpal Media. "SocialKast solves this problem by boosting a game's K-factor to accelerate viral growth and lower the developer's cost of acquisition. It also enables gamers to exchange detailed and timely notifications with each other regardless of which platform they're on, while benefiting publishers, platforms, networks and advertisers by attracting new users, generating more page views and broadening the social graph."

Offerpal's SocialKast allows game developers and social platforms to write once in order to interact with multiple platforms using a set of lightweight REST messaging APIs and javascript calls. Developers can distribute both user-to-user and application-to-user invites, gifts, notifications and other types of text-based or graphical messages directly into the activity streams, email inboxes and other key areas of Offerpal's partner sites. For example, messages from a game on any platform or web site using SocialKast will be distributed through Yahoo!'s Updates API, which will make it possible for those actions to be shared by users in a variety of formats across Yahoo!. By taking advantage of the open platforms and social sites linked together by Offerpal SocialKast, developers can further extend their reach and drive viral awareness and distribution of their games.

Access to SocialKast is available as a value-added service to select game developers and social platforms using Offerpal's full-service monetization platform, which allows gamers to earn virtual currency by taking part in alternative payment options such as advertising offers, surveys, shopping rewards and other brand engagements.

"We have long trusted Offerpal as a strategic monetization partner, and we are extremely enthusiastic about this new distribution service as well," said Jason Loia, chief operating officer of Digital Chocolate, one of the fastest-growing publishers of social games with such titles as Millionaire City and MMA Pro Fighter. "SocialKast promises to give our viral distribution efforts an enormous boost, lower our acquisition costs, drive user engagement and retention, and access new graphs of social gamers – all with very little integration effort."

Added Offerpal's George Garrick, "The launch of SocialKast represents one of the many exciting new rollouts we have planned throughout the rest of the year to support our expansion into new areas. By focusing our efforts on Yahoo and mobile platforms and other large containers and vertical markets, we're in a position for a strong fourth quarter and continued high-growth throughout 2011."

About Offerpal Media

Offerpal Media is the leader in virtual currency monetization for online games, virtual worlds and social networks. The company's turnkey payment platform gives consumers the opportunity to earn virtual currency for free by taking part in targeted advertising offers, shopping at big-brand retailers, completing online surveys, watching videos or otherwise engaging with brands.  Since its launch in 2007, Offerpal has engaged with more than 225 million consumers across 2,000 publishers, issuing a total of more than 1 trillion virtual points. The company is headquartered in Fremont, California. Investors include Interwest Partners, North Bridge Venture Partners, and D. E. Shaw Ventures. For more information, visit www.offerpalmedia.com.

SOURCE Offerpal Media