OfficeMax Expands, Advances Line of Private Brand Writing Products to Help Customers Get More for Less

OfficeMax Private Brand Writing Products Developed to Meet the Quality and Performance of Leading National Brands at Value Prices

Jul 01, 2013, 08:00 ET from OfficeMax Incorporated

NAPERVILLE, Ill., July 1, 2013 /PRNewswire/ -- OfficeMax® Incorporated (NYSE: OMX), a leading provider of office supplies, technology and services, today announced it has expanded its line of OfficeMax private brand writing products by 75 percent with new pens, highlighters, mechanical pencils and markers. The expansion coincides with advances to additional writing products within the private brand line to deliver improved quality and style to customers.


Each of the OfficeMax private brand writing products has been developed to deliver the quality and performance of major national brands at OfficeMax value prices.

"We've heard from our customers that they are seeking a value alternative to national brand writing supplies, while maintaining quality," said Kim Feil, executive vice president, chief marketing and strategy officer at OfficeMax. "Our expanded OfficeMax private brand of pens, mechanical pencils, markers and highlighters provides consumers and business with a greater selection of quality and contemporary writing solutions that maximize every dollar."

"Our new and re-styled OfficeMax brand writing products round out our private brand solutions to meet a variety of price points and writing needs for our customers," adds Ronald Lalla, executive vice president, chief merchandising officer at OfficeMax. "Our premium TUL® brand of writing instruments features superior performance and ergonomic design, while our OfficeMax private brand line of writing products delivers quality at a value price point."

National Brand Writing Quality at OfficeMax Value Quality-tested to meet the writing performance of national brands, the new OfficeMax private brand pens, mechanical pencils, highlighters and markers are now available in OfficeMax stores nationwide and at in an assortment of ink, tips, barrel colors and quantities. The new and re-styled OfficeMax private brand line of writing products includes:

  • Pens – featuring new design ballpoint pens in stick and grip styles; and gel pens in grip and retractable grip styles with a new high-quality ink system that delivers a smoother, more reliable ink flow.
  • Highlighters – including gel, liquid and erasable highlighters, as well as pen-style and desk-style chisel tip highlighters.
  • Mechanical Pencils – featuring new designs that include assorted barrel or grip colors, and top and side advance features. All pencils are available in 0.5mm and 0.7mm lead sizes.
  • Permanent Markers – including new pen-style markers with fine point tips and desk-styles markers with chisel tips.

OfficeMax private brand writing products are part of the OfficeMax private brand line which features a vast selection of furniture and accessories, ink and toner, office supplies and technology products and solutions. OfficeMax continues to expand its selection of innovative and stylish products through its portfolio of premium brands, which include TUL®,  DiVOGA™ and [IN]PLACE®.

About OfficeMax OfficeMax Incorporated (NYSE: OMX) is a leading provider of products, solutions and services for the workplace, whether for business or at home.  The OfficeMax mission is simple: We provide workplace innovation that enables our customers to work better.  The company provides office supplies and paper, print and document services, technology products and solutions, and furniture to businesses and consumers.  OfficeMax consumers and business customers are served by approximately 29,000 associates through; and; more than 900 stores in the U.S. and Mexico; and direct sales and catalogs. OfficeMax has been named one of the 2013 World's Most Ethical Companies, and is the only company in the office supply industry to receive Ethics Inside® Certification by the Ethisphere Institute.  To find the nearest OfficeMax, call 1-877-OFFICEMAX.  For more information, visit

All trademarks, service marks and trade names of OfficeMax Incorporated used herein are trademarks or registered trademarks of OfficeMax Incorporated. Any other product or company names mentioned herein are the trademarks of their respective owners.

OfficeMax Media Contact Nicole Miller 630.864.6069

SOURCE OfficeMax Incorporated