OfficeMax Launches ENGAGE - A New Private Label Brand for Technology Products and Accessories

NAPERVILLE, Ill., March 9 /PRNewswire/ -- OfficeMax® (NYSE: OMX), a leader in office products and services, is introducing the company's first high-tech private label product line under the brand name ENGAGE™, featuring innovative and affordable technology products and accessories that reflect its tagline – Connect to the Future of Computer Technology. The Optical Mouse is the first product to launch under the ENGAGE brand and is available in wired and wireless versions. It features a comfortable, midsize laser mouse that delivers smooth tracking on a variety of surfaces. Its ergonomic design and dynamic functionality offer users complete control for efficient navigation between web pages, documents and applications.

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"With the introduction of ENGAGE, we're able to offer our customers a larger selection of affordable, high-quality technology products and accessories to meet their needs," said Ryan Vero, Executive Vice President and Chief Merchandising Officer for OfficeMax. "Today's tech-centric work environment requires the right tools to attain maximum efficiency, and we're developing an entire collection of ENGAGE products that help our customers stay one step ahead of the curve."

The ENGAGE Wireless Optical Mouse features a wireless receiver, comfort side grips, and a vertical scroll wheel for PC and Mac computers and comes in a palette of colors including purple, red, bronze and black for $19.99. The ENGAGE Wired Optical Mouse features a comfortable shape, vertical and horizontal scroll wheel, forward and backward side buttons, and plug-in cord for PC and Mac computers available in blue and black for $16.99. Both products are available for purchase at OfficeMax stores nationwide or OfficeMax.com.

OfficeMax continues to conduct customer research and make product enhancements to expand its selection of innovative, affordable products through its collection of private brands that include DiVOGA™, INFUSE™, TUL®, [IN]PLACE®, [IN]PLACE® SYSTEM by Peter Walsh, Brenton Studio™ and Eastleigh™.

About OfficeMax

OfficeMax Incorporated (NYSE: OMX) is a leader in both business-to-business office products solutions and retail office equipment. The OfficeMax mission is simple. We help our customers do their best work. The company provides office supplies and paper, in-store print and document services through OfficeMax ImPress®, technology products and solutions, and office furniture to consumers and to large, medium and small businesses. OfficeMax customers are served by more than 30,000 associates through direct sales, catalogs, e-commerce and more than 1,000 stores. For more information, visit OfficeMax.com.

SOURCE OfficeMax