OfficeMax Rings in the 2010 Holiday Shopping Season at the New York Stock Exchange With a Wink and a Nod to ElfYourself.com

NAPERVILLE, Ill., Nov. 24, 2010 /PRNewswire/ -- Executives and guests from OfficeMax® Incorporated (NYSE: OMX), a leader in office products and services, kicked off the holiday shopping season by ringing The Closing Bell® at the New York Stock Exchange (NYSE) on November 23. OfficeMax Chief Executive Officer Ravi Saligram joined by members of the company's management team rang the NYSE Closing Bell as 80 of OfficeMax's iconic, jolly elves brought their unique form of holiday fun and merriment to the occasion.

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"With Black Friday just around the corner, there's no better or more festive way to celebrate the 2010 OfficeMax holiday shopping season than to have our new CEO Ravi Saligram ring The Closing Bell at the New York Stock Exchange," said Bruce Besanko, executive vice president and chief financial officer for OfficeMax.

During its three-day Black Friday shopping event, OfficeMax will offer customers a range of exciting offers on products ranging from computers to digital cameras, office furniture, DVDs and video games.  "We are excited to offer our customers a wide assortment of office and technology products this holiday season with great offers and competitive prices," said Ryan Vero, executive vice president and chief merchandising officer. "We are also happy that our busy elves could take time from their pressing holiday preparations to show their new moves at the NYSE."  

Following The Closing Bell, 80 elves performed several dances from OfficeMax's popular holiday website, ElfYourself.com, live on the floor of the Exchange. On Thanksgiving Day, OfficeMax's ElfYourself.com will make its debut as a new float titled "Elves Raise the Roof" in Macy's Thanksgiving Day Parade® on November 25, 2010, and parade viewers can enter to win OfficeMax's Thanksgiving Day Sweepstakes by texting PARADE to 30364*.

Since its debut in November 2006, ElfYourself.com's dancing elves have flooded the world with holiday cheer. Its users have created more than 416 million customized elves, and ElfYourself.com has attracted more than 378 million visits from across the globe during the past four holiday seasons.

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About OfficeMax

OfficeMax Incorporated (NYSE: OMX) is a leader in both business-to-business office products solutions and retail office products.  The OfficeMax mission is simple.  We help our customers do their best work.  The company provides office supplies and paper, in-store print and document services through OfficeMax ImPress®, technology products and solutions, and furniture to businesses and individual consumers.  OfficeMax customers are served by more than 30,000 associates through direct sales, catalogs, e-commerce and approximately 1,000 stores.  To find the nearest OfficeMax, call 1-877-OFFICEMAX.  For more information, visit officemax.com.

SOURCE OfficeMax