Official US Open Ticket Exchange Ready to Serve Tennis Fans

NEW YORK and ROLLING MEADOWS, Ill., Aug. 25, 2011 /PRNewswire/ -- The USTA and TicketsNow have extended their partnership to once again offer the US Open Ticket Exchange, the most secure and convenient resale marketplace where fans can buy and sell US Open tickets. The US Open Ticket Exchange is the only resale marketplace endorsed by the USTA and is the only resale marketplace that provides ticket barcode authentication technology, ensuring every ticket purchased and sold is valid and authentic.

Powered by TicketsNow, the official US Open Ticket Exchange combines inventory from season ticket holders and other resellers to offer the widest selection of US Open tickets. The US Open Ticket Exchange also features Instant Delivery on select tickets, providing fans the added convenience of printing their tickets at home in just minutes.

US Open ticket holders who are unable to attend specific sessions can post their tickets for sale, offering fellow fans the opportunity to purchase tickets for courtside and other great seats.

New this year, tennis fans can also shop for US Open tickets directly from their mobile devices. The recently launched US Open Ticket Exchange mobile site enables fans to purchase US Open tickets from virtually anywhere, at any time.

"There is a high demand for US Open tickets on the secondary market and by working with TicketsNow we are providing our fans a secure place to purchase valid tickets at the US Open Ticket Exchange," said Nicole Jeter West, Director of Marketing, USTA.

"We want tennis fans to have a great event experience, from the moment they purchase their tickets to the final match point," said Julia Vander Ploeg, General Manager of TicketsNow. "We are very pleased to once again team with the USTA to provide the most secure, convenient and fan-friendly way for fans to buy and resell US Open tickets."

The 2011 US Open will be held August 29 thru September 11 at the USTA Billie Jean King National Tennis Center in Flushing Meadows, NY.

Fans can access the US Open Ticket Exchange through direct links from usopen.org and TicketsNow.com, and on their mobile devices at m.ticketexchangebyticketmaster.com.

About the US Open and The USTA

The USTA is the national governing body for the sport of tennis in the U.S. and the leader in promoting and developing the growth of tennis at every level -- from local communities to the highest level of the professional game.  A not-for-profit organization with more than 750,000 members, it invests 100% of its proceeds in growing the game. It owns and operates the US Open, the highest attended annual sporting event in the world, and launched the Olympus US Open Series linking 10 summer tournaments to the US Open. In addition, it owns the 90-plus Pro Circuit events throughout the U.S., and selects the teams for the Davis Cup, Fed Cup, Olympic and Paralympic Games. The USTA philanthropic entity, USTA Serves, provides grants and scholarships and helps underserved youth and people with disabilities. For more information on the USTA, log on to usta.com, "like" the official Facebook page facebook.com/usta or follow @usta on Twitter.

About TicketsNow

TicketsNow is your connection to all of the fun and excitement of live music, theater, and sports. A leading online resale marketplace where buyers can choose from a large selection of premium tickets, TicketsNow provides consumers secure and convenient access to event tickets that are often hard to get through primary distribution channels. A wholly owned subsidiary of Ticketmaster, TicketsNow is a founding member of the NATB, which promotes the highest level of ethics in the event ticket resale industry. For more information, visit www.TicketsNow.com.

SOURCE TicketsNow