Ogilvy Again Named A Leader In Gartner 2019 Magic Quadrant For Global Marketing Agencies
20 Mar, 2019, 09:00 ET
NEW YORK, March 20, 2019 /PRNewswire/ -- Ogilvy, a global marketing and communications company, has been named a Leader in Gartner's Magic Quadrant for Global Marketing Agencies report for the fourth consecutive year. Gartner, the world's leading information technology research and advisory company, compiles its findings based on an evaluation of 15 criteria encompassing both completeness of vision and ability to execute.
"To us, this recognition from Gartner is a true testament to the power of Ogilvy's creativity combined with our deep digital expertise," said Carla Hendra, Chief Digital Officer, The Ogilvy Group. "In our view, our work with clients such as British Airways, IBM, and Samsung demonstrates how we are focused on making the brands of our clients matter by thinking about every aspect of the customer experience – because brands that matter create more value for all stakeholders."
Gartner Magic Quadrants are based on a rigorous, fact-based analysis backed up by a highly structured methodology.
As described by Gartner, "Leaders possess deep, broad capabilities across all competencies, most notably related to strategic services (which include business strategy and digital business transformation skills). Leaders implement comprehensive, effective solutions that leverage sizable investments in creative talent and marketing technology. They invest their own R&D dollars to set market direction. As a result, Leaders are the providers to watch in the ongoing evolution and transformation of marketing in a digital world."
In 2018, Ogilvy announced its re-founding and introduced a new brand identity and organizational structure aimed at simplifying client relationships. Ogilvy Consulting, an enterprise offering, focuses on digital transformation as a core capability working horizontally across all of Ogilvy.
Source: Gartner, Magic Quadrant for Global Marketing Agencies, Jay Wilson, Ewan McIntyre, Elizabeth Shaw, Laurel Erickson, 14 March 2019.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Ogilvy has been producing iconic, culture-changing marketing campaigns since the day its founder David Ogilvy opened up shop in 1948. Today, Ogilvy is an award-winning integrated creative network that makes brands matter for Fortune Global 500 companies as well as local businesses across 131 offices in 83 countries. The company creates experiences, design and communications that shape every aspect of a brand's needs through six core capabilities: Brand Strategy, Advertising, Customer Engagement and Commerce, PR and Influence, Digital Transformation, and Partnerships. Ogilvy is a WPP company (NASDAQ: WWPGY). For more information, visit http://www.ogilvy.com/, or follow Ogilvy on Twitter at @Ogilvy and on Facebook.com/Ogilvy.
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