NEW YORK, May 2, 2016 /PRNewswire/ -- Over the last several years we have seen countless historical sites lost by conflict and natural disasters. It's not just the buildings and artifacts that are taken but the heritage and culture for people around the world. Ogilvy New York teamed up with #Unite4Heritage to launch an interactive site, ReclaimHistory.org, a crowd sourced online museum. Here people can come together to learn, share and digitally recreate monuments that have been lost.
The reclaiming history project was started by cofounders, Chance Coughenour and Matthew Vincent, both researchers from Spain and Germany respectively, who started Rekrei, formally known as Project Mosul. By integrating their knowledge in archaeology, web development, and photogrammetry, their objective was to promote the digital preservation of lost cultural heritage using crowdsourced data in a cooperative, open-source project.
"ReclaimHistory.org provides users with a much more visually immersive experience, encouraging them to explore historical sites that have been lost around the world. In many cases, physical restorations are impossible due to the extent of the destruction, but through crowdsourcing the digital preservation of the memory of that heritage, not only does it provide a way for the public to engage with lost heritage, but also to have an active, tangible role in preserving it," said Matthew Vincent, founder, Rekrei.
Building on the initial workflow of using crowdsourced images to virtually recreate artifacts using photogrammetry, the project's web-based platform is evolving to better utilize publicly-available data on the web to assist their volunteers in new ways. After partnering with Ogilvy and Pet Gorilla, Rekrei will now be able maintain this worthwhile project.
ReclaimHistory.org will be the central hub where people can go to visit and learn more about the monuments that have been digitally recreated. The site will also be a place for anyone to come together and help recreate more monuments.
"This project is very personal to me. If we can use the power of technology to preserve and safeguard these cultural monuments lost over time through conflict and natural disasters, preserving them in one central site, it will hopefully be a gift for generations to come," said Corinna Falusi, Chief Creative Officer, Ogilvy New York.
Ogilvy New York
Chief Creative Officer: Corinna Falusi
Creative Directors: Bastien Baumann & Chris Rowson
Associate Creative Director: Rodrigo Moran
Senior Art Director: Lauren van Aswegen
Senior Copywriter: Chad Johnson
Chief Production Officer: Matt Bonin
Senior Executive Producer/Director: Akiko Nakashima
Design Director: Francesco Bertelli
UI Designer: Dallas Barnes
Creative Technology Director: Kaare Wesnaes
Strategy: Jeremy Wilson, Adam Kornblum, Molly Hoffman
Chief of staff: Alexander Banon
Production partner - Pet Gorilla
Cofounder: Chance Coughenour
Cofounder: Matthew Vincent
About Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in the world. It was named the Cannes Lions Network of the Year for four consecutive years, 2012, 2013, 2014 and 2015; and the EFFIEs World's Most Effective Agency Network in 2012, 2013 and 2016. The company is comprised of industry leading units in the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; health care communications; direct, digital, promotion and relationship marketing; consulting, research and analytics; branded content and entertainment; and specialist communications. O&M services Fortune Global 500 companies as well as local businesses through its network of more than 500 offices in 126 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit http://www.ogilvy.com/, or follow Ogilvy on Twitter at @Ogilvy and on Facebook.com/Ogilvy. (Last Updated: April 2016)
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SOURCE Ogilvy & Mather