Ogilvy Public Relations Announces Dedicated Retail Offering - "The Boutique @ Ogilvy"
NEW YORK, July 15, 2015 /PRNewswire/ -- Ogilvy Public Relations launches The Boutique @ Ogilvy, a specialty division that provides communications strategy for retail, fashion and e-commerce clients, while helping brands forge strategic collaborations in the fashion space.
The announcement comes as The Boutique @ Ogilvy has been named PR agency of record for Bruno Magli, the Italian luxury brand known for its quality and craftsmanship, handcrafted in Bologna, Italy since 1936. The specialty division will help Bruno Magli expand its product collection in the U.S. and introduce its 2016 women's collection later this year.
"I'm excited to be working with Ogilvy on the Bruno Magli business, as we re-energize this Italian classic," said Mia Rothstein, SVP Brand Management, Marquee Brands. "We're both companies with a strong heritage and similar philosophies on building lasting brands."
The Boutique @ Ogilvy is based in New York and brings best-in-class public relations, marketing and digital advocacy to build brand affinity, create memorable content and ultimately drive action with shoppers. Core areas of expertise include luxury, accessories, apparel and homewares.
The division, operating across Ogilvy Public Relations' North American network, will focus on two primary offerings: campaign development and fashion collaborations. This includes integrated communications programs, product launches and brand positioning, immersive brand experiences, influencer and blogger programs, designer collaborations, new product development and creative content partnerships.
The Boutique @ Ogilvy is led by Brooke Blashill, Senior Vice President, who brings her extensive fashion experience and expertise in forging strategic partnerships with designers, style influencers and content creators. With a masters in Global Fashion Management from the Fashion Institute of Technology and work spearheading award-winning campaigns with brands such as PUMA, Ford and Intel, she merges fashion with the converging worlds of lifestyle, technology and sustainability sectors.
About Ogilvy
Ogilvy Public Relations (Ogilvy) is a global, multi-disciplinary communications leader operating in more than 85 offices across six continents. In 2015, for the fourth consecutive year, Ogilvy was named Cannes Lions Network of the Year and Most Effective Agency Network by the Effie Global Effectiveness Index. Ogilvy was also named Best Digital Consultancy in the World, Most Creative Agency and Best South-East Agency by the Holmes Report. Ogilvy PR integrates deeply with all Ogilvy & Mather disciplines (advertising, direct marketing, activation, promotional, digital and entertainment) through the proprietary Ogilvy Fusion™ approach to delivering comprehensive, business solutions through content creation, community building, and communications with measurable results. Ogilvy PR is a unit of Ogilvy & Mather, a WPP company (NASDAQ: WPPGY), and one of the largest marketing communications companies in the world. For more information, visit our website at www.ogilvypr.com or follow us on Twitter at @ogilvypr.
SOURCE Ogilvy Public Relations Worldwide
Share this article